En este documento, se describen los parámetros que se pueden configurar para las etiquetas de Google Tag Manager.
Introducción
Cada etiqueta de Google Tag Manager tiene un código type para identificarla.
Además, la mayoría de las etiquetas tienen parámetros (pares key y type) que puedes configurar como parte de un "objeto de parámetro" cuando creas o actualizas una etiqueta. Para obtener más información sobre cómo configurar estos parámetros con un objeto de parámetro, consulta la Referencia de parámetros.
En el resto de este documento, se enumeran los detalles de todas las etiquetas compatibles con Web y dispositivos móviles.
Etiquetas web
Etiqueta HTML personalizada
Ingresar código
html
Parámetros
| Clave | Tipo |
|---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
Ejemplo
{
"liveOnly": false,
"name": "Sample Custom HTML",
"parameter": [
{
"key": "html",
"type": "template",
"value": "<script>alert('hello world')</script>"
},
{
"key": "convertJsValuesToExpressions",
"type": "boolean",
"value": "true"
},
{
"key": "usePostscribe",
"type": "boolean",
"value": "false"
}
],
"type": "html"
}
Etiqueta de imagen personalizada
Ingresar código
img
Parámetros
| Clave | Tipo |
|---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
Ejemplo
{
"liveOnly": false,
"name": "Sample Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "//{{a}}"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"type": "img"
}
Objetos de escucha de eventos
Objeto de escucha de clics en vínculos
Ingresar código
lcl
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
La cantidad de milisegundos. Especifica cuándo waitForTags=true.
|
Ejemplo
{
"name": "Sample Link Click Listener",
"liveOnly": false,
"parameter": [
{
"type": "boolean",
"key": "waitForTags",
"value": "true"
},
{
"type": "boolean",
"key": "checkValidation",
"value": "true"
},
{
"type": "template",
"key": "waitForTagsTimeout",
"value": "2000"
}
],
"type": "lcl",
}
Objeto de escucha de envío de formulario
Ingresar código
fsl
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
La cantidad de milisegundos. Especifica cuándo waitForTags=true. |
Ejemplo
{
"liveOnly": false,
"name": "Sample Form Submit Listener",
"parameter": [
{
"key": "waitForTags",
"type": "boolean",
"value": "false"
},
{
"key": "checkValidation",
"type": "boolean",
"value": "false"
}
],
"type": "fsl"
}
Objeto de escucha de clics
Ingresar código
cl
Parámetros
No disponible
Ejemplo
{
"liveOnly": false,
"name": "Sample Click Listener",
"type": "cl"
}
Objeto de escucha del temporizador
Ingresar código
tl
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
eventName |
template |
|
interval |
template |
Cantidad de milisegundos |
limit |
template |
Cantidad máxima de veces para activar |
Ejemplo
{
"liveOnly": false,
"name": "Sample Timer Listener",
"parameter": [
{
"key": "eventName",
"type": "template",
"value": "gtm.timer"
},
{
"key": "interval",
"type": "template",
"value": "{{a}}"
},
{
"key": "limit",
"type": "template",
"value": "5"
}
],
"type": "tl"
}
Objeto de escucha de errores de JavaScript
Ingresar código
jel
Parámetros
No disponible
Ejemplo
{
"liveOnly": false,
"name": "Sample JavaScript Error Listener",
"type": "jel"
}
Objeto de escucha de historial
Ingresar código
hl
Parámetros
No disponible
Ejemplo
{
"liveOnly": false,
"name": "Sample History Listener",
"type": "hl"
}
Seguimiento de anuncios gráficos
Contador de Floodlight
Ingresar código
flc
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
ordinalType |
template |
Uno de STANDARD, UNIQUE o SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
[key, value] pares |
userVariable |
template |
La variable u= de la etiqueta |
transactionVariable |
template |
La variable tran= de la etiqueta |
sessionId |
template |
Especifica si ordinalType es SESSION. |
Ejemplo
{
"liveOnly": false,
"name": "Sample Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "{{a}}"
},
{
"key": "groupTag",
"type": "template",
"value": "{{b}}"
},
{
"key": "activityTag",
"type": "template",
"value": "{{c}}"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u2"
},
{
"type": "template",
"key": "value",
"value": "u2_custom_var"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u1"
},
{
"type": "template",
"key": "value",
"value": "u1_custom_var"
}
]
},
{
"key": "userVariable",
"type": "template",
"value": ""
},
{
"key": "transactionVariable",
"type": "template",
"value": ""
},
{
"type": "template",
"key": "sessionId",
"value": "MySessionId"
}
],
"type": "flc"
}
Ventas de Floodlight
Ingresar código
fls
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
countingMethod |
template |
Uno de TRANSACTIONS, ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
Una lista de mapas, cada uno con un solo par [key, value]. |
userVariable |
template |
La variable u= de la etiqueta |
transactionVariable |
template |
La variable tran= de la etiqueta |
quantity |
template |
Especifica si countingMethod es ITEM_SOLD |
Ejemplo
{
"name": "Sample Floodlight Sales Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "countingMethod",
"value": "TRANSACTIONS"
},
{
"type": "template",
"key": "advertiserId",
"value": "{{a}}"
},
{
"type": "template",
"key": "groupTag",
"value": "{{b}}"
},
{
"type": "template",
"key": "activityTag",
"value": "{{c}}"
},
{
"type": "template",
"key": "revenue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "{{b}}"
},
{
"type": "boolean",
"key": "useImageTag",
"value": "false"
},
{
"type": "map",
"key": "customVariable",
"map": [
{
"type": "template",
"key": "u2",
"value": "u2_custom_var"
},
{
"type": "template",
"key": "u1",
"value": "u1_custom_var"
}
]
},
{
"type": "template",
"key": "userVariable",
"value": "u_var"
},
{
"type": "template",
"key": "transactionVariable",
"value": "tran_var"
}
],
"type": "fls"
}
Mediaplex: etiqueta IFRAME MCT
Ingresar código
mpm
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
Opcional. |
Ejemplo
{
"name": "Sample Mediaplex IFRAME MCT Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "pageName",
"value": "{{a}}"
}
],
"type": "mpm"
}
Mediaplex: etiqueta de ROI de IMG estándar
Ingresar código
mpr
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
Opcional. |
Ejemplo
{
"name": "Sample Mediaplex Standard IMG ROI Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "uniqueUserId",
"value": "MyUniqueId"
}
],
"type": "mpr"
}
Activar el seguimiento de conversiones
Ingresar código
tc
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
customerId |
template |
ID del contrato de datos |
orderId |
template |
Opcional. |
orderValue |
template |
Opcional. |
optOut |
template |
Opcional. |
Ejemplo
{
"name": "Sample Turn Conversion Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "MyOrderId"
},
{
"type": "template",
"key": "orderValue",
"value": "MyOrderValue"
},
{
"type": "template",
"key": "optOut",
"value": "MyOptOut"
}
],
"type": "tc"
}
Remarketing
Píxel inteligente de AdRoll
Ingresar código
asp
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
Opcional. |
customData |
map |
Opcional. Una lista de mapas, cada uno con un solo par [key, value]. |
segmentName |
template |
Opcional. |
Ejemplo
{
"name": "Sample AdRoll Smart Pixel",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionValueInDollars",
"value": "conversionValue"
},
{
"type": "map",
"key": "customData",
"map": [
{
"type": "template",
"key": "key2",
"value": "World"
},
{
"type": "template",
"key": "key1",
"value": "Hello"
}
]
},
{
"type": "template",
"key": "segmentName",
"value": "SegmentName"
}
],
"type": "asp"
}
Remarketing de Google Ads
Ingresar código
sp
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
Opcional. |
customParamsFormat |
template |
Uno de DATA_LAYER, USER_SPECIFIED |
dataLayerVariable |
template |
Para customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
Para customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
Opcional. |
Ejemplo
Donde customParamFormat = DATA_LAYER:
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "DATA_LAYER"
},
{
"type": "template",
"key": "dataLayerVariable",
"value": "{{e}}"
}
],
"type": "sp"
}
Donde customParamFormat = USER_SPECIFIED:
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "USER_SPECIFIED"
},
{
"type": "list",
"key": "googleCustomParams",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key2"
},
{
"type": "template",
"key": "value",
"value": "World"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key1"
},
{
"type": "template",
"key": "value",
"value": "Hello"
}
]
}
]
}
],
"type": "sp"
}
Recopilación de datos de Turn
Ingresar código
tdc
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
customerId |
template |
|
categoryId |
template |
Opcional. |
keyword |
template |
Opcional. |
dataProviderId |
template |
Opcional. |
optOut |
template |
Opcional. |
Ejemplo
{
"name": "Sample Turn Data Collection Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "categoryId",
"value": "myCategoryId"
},
{
"type": "template",
"key": "keyword",
"value": "myKeyword"
},
{
"type": "template",
"key": "dataProviderId",
"value": "myDataProviderId"
},
{
"type": "template",
"key": "optOut",
"value": "myOptOut"
}
],
"type": "tdc"
}
Buscar
Seguimiento de conversiones de Google Ads
Ver el seguimiento de conversiones de Google Ads en Etiquetas para dispositivos móviles
Marin Software
Ingresar código
ms
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
type |
template |
Uno de TRACK_PAGEVIEW, TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
Opcional. |
conversionType |
template |
Para type = TRACK_TRANSACTION. |
useDataLayer |
boolean |
Para type = TRACK_TRANSACTION |
orderId |
template |
Para useDataLayer = false |
product |
template |
Para useDataLayer = false |
price |
template |
Para useDataLayer = false |
category |
template |
Para useDataLayer = false |
quantity |
template |
Para useDataLayer = false |
currencyCode |
template |
Para useDataLayer = false |
Ejemplo
Donde type=TRACK_PAGEVIEW:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
}
],
"type": "ms"
}
Donde type = TRACK_TRANSACTION y useDataLayer =
true:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "true"
}
],
"type": "ms"
}
Donde type = TRACK_TRANSACTION y useDataLayer =
false:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "product",
"value": "myProduct"
},
{
"type": "template",
"key": "price",
"value": "myPrice"
},
{
"type": "template",
"key": "category",
"value": "myCategory"
},
{
"type": "template",
"key": "quantity",
"value": "myQuantity"
},
{
"type": "template",
"key": "currencyCode",
"value": "myCurrencyCode"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "false"
}
],
"type": "ms"
}
Público
AdAdvisor
Ingresar código
_ta
Parámetros
| Clave | Tipo |
|---|---|
subscriberId |
template |
Ejemplo
{
"name": "Sample AdAdvisor Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "subscriberId",
"value": "{{a}}"
}
],
"type": "_ta",
}
Estadísticas de Bizo
Ingresar código
bzi
Parámetros
Ejemplo
{
"name": "Sample Bizo Insight Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "id",
"value": "{{a}}"
},
{
"type": "template",
"key": "title",
"value": "myTitle"
},
{
"type": "template",
"key": "domain",
"value": "myDomain"
},
{
"type": "template",
"key": "company",
"value": "myCompany"
},
{
"type": "template",
"key": "location",
"value": "myLocation"
},
{
"type": "template",
"key": "employeeRange",
"value": "myEmployeeRange"
},
{
"type": "template",
"key": "standardIndustrialClassification",
"value": "mySICS"
},
{
"type": "template",
"key": "email",
"value": "myEmail"
}
],
"type": "bzi"
}
Píxeles universales de Dstillery
Ingresar código
m6d
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
id |
template |
|
title |
template |
Opcional. |
domain |
template |
Opcional. |
company |
template |
Opcional. |
location |
template |
Opcional. |
employeeRange |
template |
Opcional. |
standardIndustrialClassification |
template |
Opcional. |
email |
template |
Opcional. |
| Clave | Tipo | Notas |
|---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
Opcional. |
revenue |
template |
Opcional. |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
Ejemplo
{
"name": "Sample Dstillery Pixel Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "revenue",
"value": "myRevenue"
},
{
"type": "template",
"key": "namespaceId",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCode",
"value": "{{a}}"
}
],
"type": "m6d"
}
Etiqueta de conversión de VisualDNA
Ingresar código
vdc
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
Opcional. |
Ejemplo
{
"name": "Sample Visual DNA Conversion Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "apiAccountKey",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionId",
"value": "{{a}}"
},
{
"type": "template",
"key": "identitySyncPlatformCode",
"value": "mySyncPlatformCode"
}
],
"type": "vdc"
}
Analytics
Universal Analytics
Ingresar código
ua
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
trackingId |
template |
|
type |
template |
Puede ser TRACK_PAGEVIEW, TRACK_EVENT, TRACK_TRANSACTION, TRACK_SOCIAL, TRACK_TIMING, DECORATE_LINK o DECORATE_FORM. |
contentGroup |
list |
Opcional. Lista de mapas, cada uno con una clave index y una group. |
dimension |
list |
Opcional. Lista de mapas, cada uno con una clave index y una dimension. |
metric |
list |
Opcional. Lista de mapas, cada uno con una clave index y una metric. |
functionName |
template |
Opcional. |
fieldsToSet |
map |
Opcional. Cada parámetro de la lista es un mapa y cada parámetro de mapa debe tener dos subparámetros: uno con la clave fieldName y otro con la clave value. Ahora solo se puede acceder a los siguientes campos con fieldsToSet: anonymizeIp, sessionControl, referrer,
page, title (antes llamado documentTitle), cookieName, cookieDomain, sampleRate, cookieExpiration
(antes llamada cookieExpiration), cookiePath, forceSSL (antes denominado forceSsl), allowLinker.
|
doubleClick |
boolean |
Opcional. |
trackerName |
template |
Opcional. trackerName puede especificarse cuando setTrackerName == true. |
useDebugVersion |
boolean |
Opcional. |
autoLinkDomains |
template |
Opcional. Este campo se puede especificar para TRACK_PAGEVIEW. |
linkId |
template |
Opcional. Habilite la atribución de vínculos mejorada. |
decorateFormsAutoLink |
boolean |
Opcional. Este campo se puede especificar para TRACK_PAGEVIEW. |
setTrackerName |
boolean |
Opcional. |
useHashAutoLink |
boolean |
Opcional. |
enableEcommerce |
boolean |
Opcional. |
useEcommerceDataLayer |
boolean |
Opcional. Esto solo se puede especificar para eventType=TRACK_EVENT o TRACK_PAGEVIEW. |
ecommerceMacroData |
template |
Opcional. Esto solo se puede especificar para eventType=TRACK_EVENT o TRACK_PAGEVIEW y cuando useEcommerceDataLayer=false. |
eventCategory |
template |
Para eventType=TRACK_EVENT |
eventAction |
template |
Para eventType=TRACK_EVENT |
eventLabel |
template |
Para eventType=TRACK_EVENT |
eventValue |
template |
Para eventType=TRACK_EVENT |
nonInteraction |
template |
Para eventType=TRACK_EVENT |
socialNetwork |
template |
Para eventType=TRACK_SOCIAL |
socialAction |
template |
Para eventType=TRACK_SOCIAL |
socialActionTarget |
template |
Para eventType=TRACK_SOCIAL |
timingVar |
template |
Para eventType=TRACK_TIMING |
timingCategory |
template |
Para eventType=TRACK_TIMING |
timingLabel |
template |
Para eventType=TRACK_TIMING |
timingValue |
template |
Para eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Para eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Para eventType=DECORATE_FORM |
Ejemplo
Donde trackType=TRACK_PAGEVIEW:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup"
}
]
}
]
},
{
"type": "list",
"key": "dimension",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "dimension",
"value": "myCustomDimension"
}
]
}
]
},
{
"type": "list",
"key": "metric",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "metric",
"value": "myCustomMetric"
}
]
}
]
},
{
"type": "list",
"key": "fieldsToSet",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "myFieldName"
},
{
"type": "template",
"key": "value",
"value": "myFieldValue"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "allowLinker"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "referrer"
},
{
"type": "template",
"key": "value",
"value": "myDocReferrer"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "page"
},
{
"type": "template",
"key": "value",
"value": "myDocPath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "title"
},
{
"type": "template",
"key": "value",
"value": "myDocTitle"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sampleRate"
},
{
"type": "template",
"key": "value",
"value": "mySampleRate"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieName"
},
{
"type": "template",
"key": "value",
"value": "myCookieName"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieDomain"
},
{
"type": "template",
"key": "value",
"value": "myCookieDomain"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookiePath"
},
{
"type": "template",
"key": "value",
"value": "myCookiePath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieExpires"
},
{
"type": "template",
"key": "value",
"value": "myCookieExpirationInSeconds"
}
]
}
]
},
{
"type": "template",
"key": "trackerName",
"value": "myCustomTrackerName"
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "template",
"key": "autoLinkDomains",
"value": "myAutoLinkDomain"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "boolean",
"key": "decorateFormsAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
},
{
"type": "boolean",
"key": "useHashAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "enableEcommerce",
"value": "false"
}
],
"type": "ua"
}
Donde trackType=TRACK_EVENT:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
"type": "ua"
}
Donde trackType=TRACK_TRANSACTION:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
}
],
"type": "ua"
}
Donde trackType=TRACK_SOCIAL:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "myNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "myAction"
},
{
"type": "template",
"key": "socialActionTarget",
"value": "myActionTarget"
}
],
"type": "ua"
}
Donde trackType=TRACK_TIMING:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingVar",
"value": "myVar"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingValue",
"value": "myValue"
}
],
"type": "ua"
}
Donde trackType=DECORATE_LINK:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ua"
}
Donde trackType=DECORATE_FORM:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_FORM"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ua"
}
Versión clásica de Google Analytics
Ingresar código
ga
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
webPropertyId |
template |
|
type |
template |
Uno de los siguientes: TRACK_PAGEVIEW, TRACK_EVENT o LINK |
siteSpeedSampleRate |
template |
Debe evaluarse como un valor porcentual numérico (0-100). |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
El rango es de 0 a 100. |
campaignCookieTimeout |
template |
Debe evaluarse como un valor numérico que representa el tiempo de espera en milisegundos. |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
Debe evaluarse como un valor numérico que representa el tiempo de espera en milisegundos. |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
Lista de URLs de referencia que se deben ignorar. |
ignoredRef[].value |
template |
Nombre de la URL de referencia |
customVar |
list |
Lista de mapas. Un mapa por variable personalizada. |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 para el alcance de hit, 2 para el alcance de la sesión y 3 para el alcance de usuario. |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
Lista de palabras clave que se deben ignorar. |
ignoredOrganic[].value |
template |
Palabras clave que se ignorarán. |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
Opcional. Habilite la atribución de vínculos mejorada. |
contentGroup |
list |
Lista de mapas. |
contentGroup[].index |
template |
Se debe evaluar como número entero. |
contentGroup[].group |
template |
Nombre del grupo. |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
Cantidad de milisegundos |
trackerName |
template |
|
cookiePathCopy |
list |
Lista de rutas de acceso de las cookies. |
cookiePathCopy[].value |
template |
Ruta de la cookie. |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
Para trackType=TRACK_EVENT |
eventAction |
template |
Para trackType=TRACK_EVENT |
eventLabel |
template |
Para trackType=TRACK_EVENT |
eventValue |
template |
Para trackType=TRACK_EVENT |
nonInteraction |
boolean |
Para trackType=TRACK_EVENT |
targetUrl |
template |
Para trackType=LINK |
useHashLink |
boolean |
Para trackType=LINK |
formObject |
template |
Para trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
Para trackType=LINK_BY_POST |
currencyCode |
template |
Opcional. Para trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
Opcional. Para trackType=TRACK_SOCIAL |
socialNetwork |
template |
Para trackType=TRACK_SOCIAL y socialUseDataLayer=false |
socialAction |
template |
Para trackType=TRACK_SOCIAL y socialUseDataLayer=false
|
socialPagePath |
template |
Opcional. Para trackType=TRACK_SOCIAL |
socialTarget |
template |
Para trackType=TRACK_SOCIAL y socialUseDataLayer=false |
timingCategory |
template |
Para trackType=TRACK_TIMING |
timingVariable |
template |
Para trackType=TRACK_TIMING |
timingTime |
template |
Para trackType=TRACK_TIMING |
timingLabel |
template |
Para trackType=TRACK_TIMING |
timingSampleRate |
template |
Para trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Para trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Para trackType=DECORATE_FORM |
Ejemplo
Donde trackType=TRACK_PAGEVIEW:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "siteSpeedSampleRate",
"value": "{{sampleRatePercent}}"
},
{
"type": "template",
"key": "cookiePath",
"value": "myCookiePath"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "page",
"value": "myVirtualPagePath"
},
{
"type": "template",
"key": "domainName",
"value": "myDomainName"
},
{
"type": "boolean",
"key": "allowLinker",
"value": "true"
},
{
"type": "integer",
"key": "sampleRate",
"value": "10"
},
{
"type": "template",
"key": "campaignCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "allowAnchor",
"value": "true"
},
{
"type": "template",
"key": "sessionCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "doubleClick",
"value": "true"
},
{
"type": "list",
"key": "ignoredRef",
"list": [
{
"type": "template",
"value": "referrer1Ignore"
},
{
"type": "template",
"value": "referrer2Ignore"
}
]
},
{
"type": "list",
"key": "customVar",
"list": [
{
"type": "map",
"map": [
{
"type": "integer",
"key": "slot",
"value": "1"
},
{
"type": "template",
"key": "name",
"value": "myCustomVar"
},
{
"type": "template",
"key": "value",
"value": "myCustomVarValue"
},
{
"type": "integer",
"key": "scope",
"value": "3"
}
]
}
]
},
{
"type": "list",
"key": "organic",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "searchEngine",
"value": "myOrganicSearchEngine"
},
{
"type": "template",
"key": "queryParamName",
"value": "mySearchQueryParamName"
},
{
"type": "boolean",
"key": "prepend",
"value": "true"
}
]
}
]
},
{
"type": "list",
"key": "ignoredOrganic",
"list": [
{
"type": "template",
"value": "keyword1Ignore"
},
{
"type": "template",
"value": "keyword2Ignore"
}
]
},
{
"type": "template",
"key": "title",
"value": "myPageTitle"
},
{
"type": "template",
"key": "campaignSourceOverride",
"value": "mySourceOverride"
},
{
"type": "template",
"key": "campaignMediumOverride",
"value": "myMediumOverride"
},
{
"type": "template",
"key": "campaignTermOverride",
"value": "myTermOverride"
},
{
"type": "template",
"key": "campaignContentOverride",
"value": "myContentOverride"
},
{
"type": "template",
"key": "campaignNameOverride",
"value": "myNameOverride"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "true"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup1"
}
]
}
]
},
{
"type": "template",
"key": "campContentKey",
"value": "myContentKey"
},
{
"type": "template",
"key": "campMediumKey",
"value": "myMediumKey"
},
{
"type": "template",
"key": "campNameKey",
"value": "myNameKey"
},
{
"type": "template",
"key": "campNoKey",
"value": "myNoOverrideKey"
},
{
"type": "template",
"key": "campSourceKey",
"value": "mySourceKey"
},
{
"type": "template",
"key": "campTermKey",
"value": "myTermKey"
},
{
"type": "boolean",
"key": "campaignTrack",
"value": "true"
},
{
"type": "boolean",
"key": "clientInfo",
"value": "true"
},
{
"type": "boolean",
"key": "detectFlash",
"value": "true"
},
{
"type": "boolean",
"key": "detectTitle",
"value": "true"
},
{
"type": "template",
"key": "localGifPath",
"value": "myLocalGIFPath"
},
{
"type": "boolean",
"key": "sendHitsToGoogle",
"value": "true"
},
{
"type": "template",
"key": "referrerOverride",
"value": "myReferrerOverride"
},
{
"type": "template",
"key": "visitorCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "template",
"key": "trackerName",
"value": "myTrackerName"
},
{
"type": "list",
"key": "cookiePathCopy",
"list": [
{
"type": "template",
"value": "/path/to/cookies1"
},
{
"type": "template",
"value": "/path/to/cookies2"
}
]
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "boolean",
"key": "forceSsl",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
}
],
"type": "ga"
}
Donde trackType=TRACK_EVENT:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
{
"type": "boolean",
"key": "nonInteraction",
"value": "false"
}
],
"type": "ga"
}
Donde trackType=LINK:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK"
},
{
"type": "template",
"key": "targetUrl",
"value": "TargetURL"
},
{
"type": "boolean",
"key": "useHashLink",
"value": "false"
}
],
"type": "ga"
}
Donde trackType=LINK_BY_POST:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK_BY_POST"
},
{
"type": "template",
"key": "formObject",
"value": "{{a}}"
},
{
"type": "boolean",
"key": "useHashLinkByPost",
"value": "false"
}
],
"type": "ga"
}
Donde trackType=TRACK_TRANSACTION:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "currencyCode",
"value": "{{a}}"
}
]
"type": "ga"
}
Donde trackType=TRACK_SOCIAL:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "mySocialNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "mySocialAction"
},
{
"type": "template",
"key": "socialTarget",
"value": "myTarget"
},
{
"type": "template",
"key": "socialPagePath",
"value": "myPagePaht"
}
],
"type": "ga"
}
Donde trackType=TRACK_TIMING:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingVariable",
"value": "myVariable"
},
{
"type": "template",
"key": "timingTime",
"value": "myTime"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingSampleRate",
"value": "{{sampleRatePercent}}"
}
],
"type": "ga"
}
Donde trackType=DECORATE_LINK:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ga"
}
Donde trackType=DECORATE_FORM:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ga"
}
ClickTale Standard
Ingresar código
cts
Parámetros
| Clave | Tipo |
|---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
Ejemplo
{
"name": "Sample ClickTale Standard Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "projectId",
"value": "{{a}}"
},
{
"type": "template",
"key": "sampleRate",
"value": "{{a}}"
},
{
"type": "template",
"key": "partition",
"value": "{{a}}"
}
],
"type": "cts"
}
Medición digital unificada de comScore
Ingresar código
csm
Parámetros
| Clave | Tipo |
|---|---|
clientId |
template |
Ejemplo
{
"name": "Sample comScore Unified Digital Measurement",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "clientId",
"value": "{{a}}"
}
],
"type": "csm"
}
Etiquetas para dispositivos móviles
Seguimiento de conversiones de Google Ads
Ingresar código
awct
Parámetros
| Clave | Tipo |
|---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
Ejemplo
{
"liveOnly": false,
"name": "Google Ads Conversion Tracking",
"parameter": [
{
"key": "googleConversionId",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionLabel",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionValue",
"type": "template",
"value": "{{a}}"
}
],
"tagId": "1",
"type": "awct"
}
Remarketing de Google Ads
Ingresar código
sp
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
Uno de los siguientes: DATA_LAYER o USER_SPECIFIED |
googleScreenName |
template |
Opcional. |
dataLayerVariable |
template |
Para customParamsFormat=DATA_LAYER, debe hacer referencia a una macro de variable de capa de datos. |
googleCustomParams |
list |
Una lista de mapas, cada uno con una sola entrada de [key, value].
Para customParamsFormat=USER_SPECIFIED. |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
Ejemplo
Donde customParamsFormat=USER_SPECIFIED:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "USER_SPECIFIED"
},
{
"key": "customParams",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "cpk1"
},
{
"key": "value",
"type": "template",
"value": "cpv1"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "2",
"type": "sp"
}
Donde customParamsFormat=DATA_LAYER:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing DataLayer",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "DATA_LAYER"
},
{
"key": "dataLayerVariable",
"type": "template",
"value": "{{dlv}}"
}
],
"tagId": "3",
"type": "sp"
}
Contador de Floodlight
Ingresar código
flc
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
ordinalType |
template |
Uno de STANDARD, UNIQUE o SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
[key, value] pares |
userVariable |
template |
La variable u= de la etiqueta |
transactionVariable |
template |
La variable tran= de la etiqueta |
sessionId |
template |
Especifica si ordinalType es SESSION. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Opcional. |
Ejemplo
Donde ordinalType=STANDARD:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "u3"
},
{
"key": "value",
"type": "template",
"value": "bar"
}
],
"type": "map"
},
{
"map": [
{
"key": "key",
"type": "template",
"value": "u1"
},
{
"key": "value",
"type": "template",
"value": "foo"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "4",
"type": "flc"
}
Donde ordinalType=SESSION:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter Per Session",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "SESSION"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "sessionId",
"type": "template",
"value": "session-id"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "5",
"type": "flc"
}
Ventas de Floodlight
Ingresar código
fls
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
countingMethod |
template |
Uno de TRANSACTIONS, ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
Especifica si countingMethod es ITEM_SOLD |
customVariable |
map |
Una lista de mapas, cada uno con un solo par [key, value].
Las claves de elementos del mapa van de u1 a u20; el tipo de elemento del mapa es una plantilla. |
userVariable |
template |
La variable u= de la etiqueta |
transactionVariable |
template |
La variable tran= de la etiqueta |
quantity |
template |
Especifica si countingMethod es ITEM_SOLD. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Opcional. |
Ejemplo
Donde countingMethod=TRANSACTIONS:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "TRANSACTIONS"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "jio"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "6",
"type": "fls"
}
Donde countingMethod=ITEM_SOLD:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales Item Sold",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "ITEM_SOLD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "quantity",
"type": "template",
"value": "1"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "ji"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "7",
"type": "fls"
}
Llamada a función
Ingresar código
_fc
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
functionName |
template |
|
functionArgument |
map |
Una lista de mapas, cada uno con un solo par [key, value]. |
Ejemplo
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Function Call",
"parameter": [
{
"key": "functionName",
"type": "template",
"value": "fn"
},
{
"key": "functionArgument",
"map": [
{
"key": "argkey1",
"type": "template",
"value": "argval1"
}
],
"type": "map"
}
],
"tagId": "8",
"type": "_fc"
}
Universal Analytics
Ingresar código
ua
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
trackingId |
template |
|
type |
template |
Uno de los siguientes: TRACK_APPVIEW, TRACK_EVENT, TRACK_SOCIAL, TRACK_TIMING o TRACK_EXCEPTION. |
contentGroup |
list |
Cada parámetro de la lista es un mapa y cada parámetro de mapa debe tener dos subparámetros: uno con la clave index y otro con la clave group. |
dimension |
list |
Cada parámetro de la lista es un mapa y cada parámetro de mapa debe tener dos subparámetros: uno con la clave index y otro con la clave dimension. |
metric |
list |
Cada parámetro de la lista es un mapa y cada parámetro de mapa debe tener dos subparámetros: uno con la clave index y otro con la clave metric. |
fieldsToSet |
list |
Opcional. Cada parámetro de la lista es un mapa y cada parámetro de mapa debe tener dos subparámetros: uno con la clave fieldName y otro con la clave value. Ahora solo se puede acceder a los siguientes campos con fieldsToSet: anonymizeIp, sessionControl, appName, appVersion, screenName (antes llamada contentDescription) y sampleRate. |
nonInteraction |
boolean o template |
Para trackType=TRACK_EVENT |
eventCategory |
template |
Para trackType=TRACK_EVENT |
eventAction |
template |
Para trackType=TRACK_EVENT |
eventLabel |
template |
Para trackType=TRACK_EVENT |
eventValue |
template |
Para trackType=TRACK_EVENT |
socialNetwork |
template |
Para trackType=TRACK_SOCIAL |
socialAction |
template |
Para trackType=TRACK_SOCIAL |
socialActionTarget |
template |
Para trackType=TRACK_SOCIAL |
timingVar |
template |
Para trackType=TRACK_TIMING |
timingCategory |
template |
Para trackType=TRACK_TIMING |
timingLabel |
template |
Para trackType=TRACK_TIMING |
timingValue |
template |
Para trackType=TRACK_TIMING |
exceptionDescription |
template |
Para trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean o template |
Para eventType=TRACK_EXCEPTION. Si el tipo es template, el valor debe hacer referencia a una macro que se evalúe como boolean. |
Ejemplo
Donde trackType=TRACK_APPVIEW:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics App View",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_APPVIEW"
},
{
"key": "contentGroup",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "group",
"type": "template",
"value": "cg0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "dimension",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "dimension",
"type": "template",
"value": "dim0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "metric",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "metric",
"type": "template",
"value": "cm0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "fieldsToSet",
"list": [
{
"map": [
{
"key": "fieldName",
"type": "template",
"value": "fn0"
},
{
"key": "value",
"type": "template",
"value": "fv0"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "appName"
},
{
"type": "template",
"key": "value",
"value": "myApp"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "9",
"type": "ua"
}
Donde trackType=TRACK_EVENT:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Event",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EVENT"
},
{
"key": "nonInteraction",
"type": "boolean",
"value": "true"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "eventCategory",
"type": "template",
"value": "cat"
},
{
"key": "eventAction",
"type": "template",
"value": "act"
},
{
"key": "eventLabel",
"type": "template",
"value": "label"
},
{
"key": "eventValue",
"type": "template",
"value": "value"
}
],
"tagId": "10",
"type": "ua"
}
Donde trackType=TRACK_SOCIAL:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Social",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_SOCIAL"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "socialNetwork",
"type": "template",
"value": "network"
},
{
"key": "socialAction",
"type": "template",
"value": "action"
},
{
"key": "socialActionTarget",
"type": "template",
"value": "action-target"
}
],
"tagId": "11",
"type": "ua"
}
Donde trackType=TRACK_TIMING:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Timing",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_TIMING"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "timingVar",
"type": "template",
"value": "var"
},
{
"key": "timingCategory",
"type": "template",
"value": "cat"
},
{
"key": "timingLabel",
"type": "template",
"value": "label"
},
{
"key": "timingValue",
"type": "template",
"value": "value"
}
],
"tagId": "12",
"type": "ua"
}
Donde trackType=TRACK_EXCEPTION:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Exception",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EXCEPTION"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "exceptionDescription",
"type": "template",
"value": "description"
},
{
"key": "exceptionFatal",
"type": "boolean",
"value": "true"
}
],
"tagId": "13",
"type": "ua"
}
Etiqueta de imagen personalizada
Ingresar código
img
Parámetros
| Clave | Tipo | Notas |
|---|---|---|
useCacheBuster |
boolean |
No se permiten las macros. |
url |
template |
|
cacheBusterQueryParam |
template |
Ejemplo
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "http://www.example.com"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"tagId": "14",
"type": "img"
}