You can specify countries to target in the
[`shipping`](https://developers.google.com/shopping-content/reference/rest/v2.1/products#Product.FIELDS.shipping)
attribute of each product.

> [!NOTE]
> **Note:** You can submit a country code in the [`feedLabel`](https://developers.google.com/shopping-content/reference/rest/v2.1/products#Product.FIELDS.feed_label) attribute. Submitting a country code as the `feedLabel` doesn't update or impact your country targeting.

Smart Shopping Campaigns (SSC) and free listings automatically serve in all the
countries you provide. For non-SCC Shopping ads campaigns, you need to manually
select the countries you want to target in the [Google Ads
UI](https://ads.google.com).

Which additional countries you can target depends on the primary country of sale
of the product. To find out which additional countries you can advertise and
list your products in, see
[Show products in multiple countries of
sale](https://support.google.com/merchants/answer/7448571).

Ads and free listings don't serve in countries included in
the `disapprovedCountries` list for that destination within the
[`productstatuses`](https://developers.google.com/shopping-content/guides/productstatuses) object.

Here are the ways you can target additional countries:

## All products

If you want to target ads or [serve free listings](https://support.google.com/merchants/answer/9838672)
in additional countries for all your products, you can modify the feed settings
in the [Merchant Center](https://merchants.google.com).

You can add countries to new and existing feeds. Added countries apply to all
products in the feed.

If you add additional countries to the entire feed, you can still exclude some
products from serving in your Shopping ads in those countries by populating the
`shoppingAdsExcludedCountries` attribute for the `products` resources with the
countries you want to exclude. When you run a global ad campaign, ads aren't
shown for individual products in their `shoppingAdsExcludedCountries`.

You can't exclude countries from free listings.

Here's an example of a product that targets Germany as the main country of sale
and is excluded from Shopping ads campaigns in Spain and Belgium. Even if the
following product is a part of a feed that targets Spain and Belgium, the
following product isn't shown in Shopping ads in Spain or Belgium.

    {
     "offerId": "1111111111",
     "contentLanguage": "en",
     "targetCountry": "DE",
     "feedLabel": "DE",
     "channel": "online",

    ...

     "shoppingAdsExcludedCountries": ['ES', 'BE'],
    }

> [!NOTE]
> **Note:** You can't exclude ads in a product's `targetCountry` if you set `targetCountry` directly. See [feed
> labels](https://developers.google.com/shopping-content/guides/products/feed-labels) for more information.

## Individual products

You can target additional countries for individual products with the
[`shipping`](https://developers.google.com/shopping-content/reference/rest/v2.1/products#Product.FIELDS.shipping)
attribute of the
[`products`](https://developers.google.com/shopping-content/reference/rest/v2.1/products#resource:-product)
resource.

You only need to include country information in the `shipping` attribute
to be eligible to advertise or list the product in that country.

The following sample shows the partial JSON for a product that targets Germany
as the main country of sale, and targets the additional countries France and
Italy.

    {
     "offerId": "2222222222",
     "contentLanguage": "en",
     "targetCountry": "DE",
     "feedLabel": "DE",
     "channel": "online",

    ...

     "shipping": [
       { "country": "FR" },
       { "country": "IT" }
     ]
    }

## Diagnostics

The Merchant Center Diagnostics page shows the status of each product once for
every country you target. For more information, see **Show status of exported
products in Diagnostics** in
[Use additional countries to determine your reach](https://support.google.com/merchants/answer/10060790).