You can use the [Market Insights](https://support.google.com/merchants/answer/9712881)
reports to view retail data from Google that can help you understand the current
market. This data includes best-selling products and brands, competitive price
points, sale price suggestions, and information about the competitive landscape
for your industry.


Your account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](https://support.google.com/merchants/answer/160173).

## Identify best sellers

You can use the [best sellers
reports](https://support.google.com/merchants/answer/9488679) to see the current
best-selling products and brands on Google, and whether or not you
currently carry them in your product feed.

This popularity data is grouped by Google product category and country to help
you decide which new products and brands to stock. It can help you pinpoint
seasonal trends with the use of historical data, and identify the
products and brands that would benefit from increased budgets or bids.

Use the following guides to access best sellers reports with the Content API for
Shopping:

- [Identify top
  products](https://developers.google.com/shopping-content/guides/reports/best-selling-products).
- [Identify top brands](https://developers.google.com/shopping-content/guides/reports/best-selling-brands).

## Price competitively

You can use the [price
competitiveness](https://support.google.com/merchants/answer/9626903) report to see
how other retailers are pricing the same products that you sell.

See [Price products
competitively](https://developers.google.com/shopping-content/guides/reports/price-competitiveness) for
details on retrieving price competitiveness data with the Content API for
Shopping.

To view suggestions for how to price your own products based on their predicted
performance, see [Improve
pricing](https://developers.google.com/shopping-content/guides/reports/price-insights).