The Content API for Shopping allows you to integrate your applications with Google Merchant Center, so that you can programmatically manage your products, inventory, orders, accounts, and more. Adding your product information to Merchant Center allows you to take advantage of the suite of Google for Retail solutions, including promoting your products with ad campaigns, and selling your products through Google Shopping Actions.
We recommend using the Content API via the Google API client libraries. The client libraries are available for many popular programming languages and simplify common API tasks, such as user authentication, sending requests, and parsing responses. This guide includes an example for the Python client library. For a list of all of the available client libraries and code samples, see Samples and Libraries.
This guide covers the basic steps required to get started with the Content API and make your first API call: