Markup software application information in the body of a web page to better display your app details in Google search results.
name property is required. In addition, rich snippets are currently only
shown for software applications that provide at least two of the following:
- aggregateRating (including
- offers (including
Here's how this sample works:
- Each listed app is enclosed in a
<div>, like this:
<div itemscope itemtype="http://schema.org/SoftwareApplication">.
itemscopeindicates that the HTML enclosed in the
<div>is an item, and
itemtype="http://schema.org/SoftwareApplication"indicates that the item is a software app.
<div>describes properties of the app, such as its name, and required operating system. To label app properties, each element containing one of these properties, such as
<span>is assigned an itemprop attribute. For example,
<span itemprop="name">Angry Birds</span>.
- The app includes nested Review and Offer information.
We are in the process of implementing JSON-LD support for this Rich Snippet type. At the current time, we recommend using microdata or RDFa.
|JSON-LD example||Microdata example||RDFa example|
Properties for all SoftwareApplication types
The following properties apply to all types of software applications:
Thing > CreativeWork > SoftwareApplicationtype and subtypes
|name||Text||Required||The name of the app.|
|aggregateRating||AggregateRating||Recommended||The aggregate rating of the app.|
|offers||Offer||Recommended||An offer to sell the app. For developers, Offer can indicate the marketplaces that carry the application.For marketplaces, use to indicate the price of the application for a specific app instance.|
|operatingSystem||Text||Recommended||Operating systems required (for example, "Windows 7", "OSX 10.6", "Android 1.6")|
|applicationCategory||Text or URL||Recommended||The type of software application (for example, BusinessApplication or GameApplication). Must be one of the supported software application types.|
Extended properties for app subtypes
For mobile applications and web applications, Google also supports the following subtypes:
- Thing > CreativeWork > SoftwareApplication > MobileApplication
- Thing > CreativeWork > SoftwareApplication > WebApplication