Video

Does your site stream live videos? Add livestream structured data.

Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Google may use your markup to power carousels (for example, the Top stories carousel with AMP). Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content.

Examples

Here's an example of video structured data for AMP using JSON-LD.

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "VideoObject", "name": "Introducing the self-driving bicycle in the Netherlands", "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.", "thumbnailUrl": "https://www.example.com/thumbnail.jpg", "uploadDate": "2016-03-31T08:00:00+08:00", "duration": "PT1M54S", "publisher": { "@type": "Organization", "name": "Google Nederland", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.jpg", "width": 600, "height": 60 } }, "contentUrl": "https://www.example.com/video/123/file.mp4", "embedUrl": "https://www.example.com/embed/123", "interactionCount": "5647018" } </script>

Here's an example of standard video markup using JSON-LD.

{ "@context": "https://schema.org", "@type": "VideoObject", "name": "Introducing the self-driving bicycle in the Netherlands", "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.", "thumbnailUrl": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "uploadDate": "2016-03-31T08:00:00+08:00", "duration": "PT1M54S", "contentUrl": "https://www.example.com/video/123/file.mp4", "embedUrl": "https://www.example.com/embed/123", "interactionCount": "5647018" }

Structured data type definitions

The full definition of VideoObject is available at schema.org/VideoObject. You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.

Required properties
description	Text The description of the video.
name	Text The title of the video
thumbnailUrl	Repeated field of ImageObject or URL A URL pointing to the video thumbnail image file. Dodatkowe wytyczne dotyczące obrazów: Na każdej stronie musi znajdować się co najmniej jeden obraz (niezależnie od tego, czy są do niego dodane znaczniki). Google wybierze obraz najlepiej pasujący do wyników wyszukiwania pod względem rozdzielczości i współczynnika proporcji. Adresy URL obrazów muszą być dostępne do pobrania i zindeksowania. Obrazy muszą symbolizować treści objęte znacznikami. Obrazy muszą być w formacie JPG, PNG lub GIF. Najlepsze efekty zapewni użycie wielu obrazów o wysokiej rozdzielczości (składających się z co najmniej 50 tys. pikseli) i o tych współczynnikach proporcji: 16:9, 4:3 i 1:1. Na przykład: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]
uploadDate	Date The date the video was first published, in ISO 8601 format.

Recommended properties
contentUrl	URL We recommend that you provide a URL to your video. You can provide a URL by using one or both of the following properties: contentUrl and embedUrl. A URL pointing to the actual video media file. Example "contentUrl": "https://www.example.com/video/123/file.mp4" Make sure to follow our Video best practices. Tip: You can ensure that only Googlebot accesses your content by using a reverse DNS lookup.
duration	Duration The duration of the video in ISO 8601 format.
embedUrl	URL We recommend that you provide a URL to your video. You can provide a URL by using one or both of the following properties: contentUrl and embedUrl. A URL pointing to a player for the specific video. Usually this is the information in the src element of an <embed> tag. Example "embedUrl": "https://www.example.com/embed/123" Make sure to follow our Video best practices. Tip: You can ensure that only Googlebot accesses your content by using a reverse DNS lookup.
expires	Text If applicable, the date after which the video will no longer be available, in ISO 8601 format. Don't supply this information if your video does not expire.
interactionCount	Text The number of times the video has been viewed.