Your Site Name in Results

Screenshot of rich snippet for a software application in search results

Use structured data markup on your official website to indicate the preferred name you want Google Search to display in Search results. See Enhance Your Site’s Attributes for more details.

Examples

You can create your website name markup in either JSON-LD or Microdata.

JSON-LD

Microdata

Guidelines

In addition to general policies that apply to all structured data markup, these additional guidelines apply to website name markup:

  • Provided names must be reasonably similar to your domain name.
  • Use natural names to refer to the site, such as Google, rather than Google, Inc.
  • The name must be unique to your site — not used by any other site.
  • Not a misleading description of your site.

Type Definitions

Properties
url

URL, required

The URL of your official website.

name

Text, required

The preferred name of your website.

alternateName

Text, optional

An alternate name you want Google to consider.

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