Preferred Site Name

Screenshot of rich snippet for a software application in search results

Use structured data markup on your official website to indicate the preferred name you want Google Search to display in Search results. See Enhance Your Site’s Attributes for more details.


You can create your website name markup in either JSON-LD or Microdata.




In addition to general policies that apply to all structured data markup, these additional guidelines apply to website name markup:

  • Provided names must be reasonably similar to your domain name.
  • Use natural names to refer to the site, such as Google, rather than Google, Inc.
  • The name must be unique to your site — not used by any other site.
  • Not a misleading description of your site.

Type Definitions


URL, required

The URL of your official website.


Text, required

The preferred name of your website.


Text, optional

An alternate name you want Google to consider.

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