Media Actions enable users to initiate media content (for example, songs, albums, movies) on content provider applications through Google Search and the Google Assistant. Here are some use cases:
- When a user issues a query for a movie on Google Search, Media Actions are shown in the Knowledge Graph card for the movie that appears in the results. A click on one of these Media Actions takes the user to the provider's site or app to watch the content.
- When a user asks the Assistant to "play Lady Gaga" or “play Seinfeld”, the Assistant initiates playback of that content on the provider's app.
To get started, follow the Actions on Google documentation.Get started