Get your website on Google

Inclusion in Google Search results is free and easy; you usually don't even need to do anything except post it on the web. However, sometimes sites get missed. Check to see if your site is on Google and learn how to make your content more visible in Google Search.

Basic checklist for appearing in Google Search results

Here are a few basic questions to ask yourself about your website when you get started. You can find additional getting started information in the SEO Starter Guide. You can also download a printable version of this checklist.

Is your website showing up on Google?

Inclusion in Google Search results is free and easy; you usually don't even need to do anything except post it on the web. To see if your pages are already indexed, search for your site in Google Search with a query like this:

site:example.com

Substitute your own site for "example.com". If your site doesn't show up, you can verify ownership of your website in Google Search Console and then submit your pages to Google.

Do you serve high-quality content to users?

Your number one priority is ensuring that your users have the best possible experience on your site. Think about what makes your site unique, valuable, or engaging. For a one-pager, read the short guide on how to optimize your site for search engines. To make sure that you’re managing your website using Google-friendly practices, read the Google Webmaster Guidelines.

Is your local business showing up on Google?

Google My Business is a free and easy-to-use tool that helps you manage how your business information appears across Google, including Search and Maps. Consider adding your business and its website to Google My Business.

Is your content fast and easy to access on all devices?

Most searches are now done from mobile devices; make sure that your content is optimized to load quickly and display properly on all screen sizes. Test if your pages are mobile-friendly.

Is your website secure?

Modern users expect a secure online experience. Secure your website's connection with HTTPS.

Do you need additional help?

SEOs (search engine optimizers) are professionals who can help you improve your website and increase visibility on search engines. Learn more about why and how to hire an SEO.

Is your content about a specialized topic?

Depending on what your content is about, there are more ways you can get that content on Google.

Business or person
Google for Retail To promote your products on Google Shopping, Google Offers, and other properties, you can submit your product catalogs digitally to Google Search.
Google for Small Business See what resources Google offers to help your small business thrive.
Street View Invite customers on a virtual tour of your business.
Knowledge panel If you want to manage your identity as a person, business, or organization on Google, you can suggest changes to your knowledge panel entry.
People card Add a card about yourself to Google search results (only available for users in certain countries).
Digital content
Google Books and eBooks Promote your books online and sell your titles through our eBook store.
Scholar Include scholarly works in Google's academic index.
Google News Appear in Google News search results, or provide digital editions for subscription.
Local information
Geo Data Upload If you are an authoritative or official source of regional data, publish it through Google.
Photo Sphere Photograph and share the world with 360° pictures.
Street View Provide a panoramic virtual tour of your property.
Transit Partner Program Encourage use of public transit by making it easy to locate routes, schedules and fares.
Media
Geo Data Upload If you are an authoritative or official source of regional data, publish it through Google.
Video on Google Search Make your videos findable and crawlable by Google Search.
YouTube Upload, distribute, and monetize your videos.
Podcast Add your podcast to Google Podcasts.