Establish your business details with Google

Google knowledge panel in Search results

You can enhance the appearance and coverage of your official website and presence in Search results by first establishing it with Google. This makes it easier for users to recognize your official site and reach information you provide more easily when they search.

Google offers a variety of ways to help you provide key business details so that they show up for users in Search results. This guide describes how to make your businesses location, official site, and content info available for results, Google knowledge panel, and Google Maps.

Claim your local business

Manage how your business appears on Google Maps and Google Search by claiming your Business Profile. Once you verify yourself as the owner of a listing, you can provide or edit your address, contact info, business type, and photos. This enables your local business information to show up in Google Maps and Google knowledge panel.

Register your website with Search Console

The first step in establishing your website as an official presence is to verify website ownership in Search Console. This process verifies the owners and operators of the site. Once you've verified your website, you can use Search Console to understand and monitor how Google displays information about your site.

Update your site's Google knowledge panel

Google algorithms find information, like your site's name, corporate contact information, and social profiles, that is publicly available on the web. You can update or provide more information for your site for broader reach and recognition in Search results. If you're verified as an official representative, you can update your Google knowledge panel to override the information Google finds automatically.

Add structured data

Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content. Learn more about structured data.

Here are some structured data features that all websites can benefit from:

  • Site logo: You can specify which image that you want Google to use for your organization's logo in Search results and your Google knowledge panel. To do this, add Logo structured data to your official website that identifies the location of your preferred logo.
  • Breadcrumbs: Breadcrumb trails on a page indicate the page's position in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail. To help Google understand your breadcrumbs, you can add Breadcrumb structured data to your site.

Highlight your customer support methods

Customers are often looking for ways to contact businesses, and Google works to show the best available information to help them in a variety of ways. You can highlight your customer support methods in Google Search by following several best practices that help ensure we're showing the most accurate information for your business or service.


If you're experiencing issues with your site's information, try the following troubleshooting tips:

  • Make suggested changes to your Google knowledge panel.

    If you have waited at least one week since your marked-up page was last crawled by Google, report information that you believe is incorrect in a Google knowledge panel, by clicking the Feedback link at the bottom of the Google knowledge panel. If you are a recognized authority or the site or entity represented in the Google knowledge panel, you can view more options for providing specific edits.

    Learn more about how to update your Google knowledge panel.

  • Use the Rich Results Test to test your markup. Give our system a week to find and update your site details in Search results.