Discover and your website
How Discover is different from Search
With Search, users enter a search term to find helpful information related to their query, but Discover takes a different approach. Instead of showing results in response to a query, Discover surfaces content primarily based on what Google's automated systems believe to be a good match with a user's interests.
As a highly personalized feed, Discover actively tunes itself to a user’s interests and displays content that aligns with those interests. The content in Discover is automatically refreshed as new content is published, however Discover is designed to show all types of helpful content from across the web, not just newly published content.
We are always improving Discover to serve personalized, helpful content to users. Given the serendipitous nature of Discover, traffic from Discover is less predictable or dependable when compared to Search, and is considered supplemental to your Search traffic. Our ongoing work to improve Discover’s user experience means sites may see changes in their traffic unrelated to the quality or publishing frequency of their content.
How content appears in Discover
Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies. No special tags or structured data are required. Please note that being eligible to appear in Discover is not a guarantee of appearing.
Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.
To increase the likelihood of your content appearing in Discover, we recommend the following:
- Use page titles that capture the essence of the content, but in a non-clickbait fashion.
- Include compelling, high-quality images in your content, especially large images that
are more likely to generate visits from Discover. Large images need to be at least 1200 px
wide and enabled by the
max-image-preview:largesetting, or by using AMP. Avoid using a site logo as your image.
- Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.
- Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.
- Provide content that's timely for current interests, tells a story well, or provides unique insights.
To deliver a good user experience, Discover seeks to present content that's suitable for interest-based feeds, such as articles and videos, as well as filter out content that's not desired or that might confuse readers. For example, Discover might not recommend job applications, petitions, forms, code repositories, or satirical content without any context.
Monitor your performance on Discover
If you have content on Discover, you can monitor your performance using the Performance report for Discover. This report shows impressions, clicks, and CTR for any of your content that has appeared in on Discover in the last 16 months, as long as your data reaches a minimum threshold of impressions. We’ve recently added traffic from Chrome to the Discover performance report, and now this report fully tracks a site’s Discover traffic across all surfaces where users interact with Discover. Read more in the Google Search Central blog.