Thursday, September 24, 2026


Understanding how users find your content is crucial for any publisher or site owner.
As Search evolves to include more visual and multimodal experiences, we want to ensure
you have the data you need to analyze your performance.


Today, we are excited to introduce Search Console reporting for web multimodal search,
in the report for performance on Search results as well as in the
[report for
Generative AI features](https://support.google.com/webmasters/answer/16984139). This update is designed to give you insights into how your
content is surfaced when users search using images (such as with a smartphone camera).
The data reported here includes searches with Lens, Circle to Search on Android, image
uploads to Google Search, and the Chrome right-click "Search this image" feature.


To view these insights, use the new multimodal
[search
type filter](https://support.google.com/webmasters/answer/7576553#configuring) in
the performance reports. Click "Export" to download the data and analyze it in your other tools.
![Search Console's new multimodal filter report](https://developers.google.com/static/search/blog/images/lens_pr_image_new@2x.png)


We believe this new data will help you better understand your site's performance in the
modern search landscape and optimize your visual content. The integration of
multimodal search data is rolling out globally starting today.
You will start seeing these metrics in your Performance report if
your site is receiving traffic from these queries.


As always, we value your feedback: please let us know what you think
via the "Submit feedback" link in Search Console or in the
[Google
Search Central Community](https://support.google.com/webmasters/community).


Posted by Harsh Kharbanda, Product Manager Lead, Google Lens and
[Moshe Samet](https://developers.google.com/search/blog/authors/moshe-samet), Product Manager Lead, Search Console