# New Search experiences in EEA: Rich results, aggregator units, and refinement chips

> [!IMPORTANT]
> It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our new documentation on [how to participate in these experiences](https://developers.google.com/search/docs/appearance/structured-data/carousels-beta).

Thursday, February 15, 2024


Following our latest [update on our preparations for the Digital Markets Act](https://blog.google/around-the-globe/google-europe/an-update-on-our-preparations-for-the-dma/)
(DMA), we're sharing more details about what publishers can expect to see in
regards to new search results in [European Economic Area](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA))
(EEA) countries, and how they can express interest in these experiences.


With these new experiences, users in EEA countries searching for queries such as "hotels near me"
may notice more visual and entity focused results. These experiences aim to:

- Present users with rich and relevant information for their searches
- Improve the visibility of ecosystem participants (aggregators, suppliers, and businesses) on the search results page

## New carousel rich result for aggregators and suppliers


A [*rich result*](https://developers.google.com/search/docs/appearance/structured-data/search-gallery) typically
relies on [structured data](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data)
in the markup of a web page to display graphical elements or interactive experiences. Today we're
sharing more about a new carousel rich result for travel, local, and shopping queries. Each
tile in these new carousels may have information about the price, rating, and images for entities
on the page. Users can scroll horizontally to see more entities from a given site.
If a web page doesn't have structured data markup on the page, then the standard
[text result](https://developers.google.com/search/docs/appearance/visual-elements-gallery#text-result) is shown.


This new carousel rich result is available for travel, local, and shopping queries. For
shopping queries, carousel rich results are being tested first in Germany, France, Czechia, and
the UK.

**Update on February 29, 2024** : We now have documentation that explains
how to participate in this new rich result. Learn more in our [structured data carousels documentation](https://developers.google.com/search/docs/appearance/structured-data/carousels-beta).
![New carousel rich result](https://developers.google.com/static/search/blog/images/new-carousel-rich-result.png)

## New aggregator units and refinement chips


We are also introducing dedicated aggregator units that include links to aggregator sites from
across the web. Aggregator units allow users to easily see the top aggregator results for their
respective query. Users can also click **More sites** to see additional relevant aggregator sites
for their query. There are several types of units available:

- Places sites
- Jobs sites
- Flight sites
- Product sites (being tested first in Germany, France, Czechia, and the UK)


Refinement chips such as "Places sites" can help users focus the Search page on aggregator text
results. Searchers can activate the refinement chips at the top of the Search results page or by
clicking **More sites** on the new aggregator units. Publishers don't need to add any markup in
order to be eligible for aggregator units or refinement chips.
![Place sites in search results](https://developers.google.com/static/search/blog/images/place-sites-in-search.png)


In addition to the carousel rich results, aggregator units, and refinement chips, we're introducing
a new experience for flights queries, which includes a new unit for airline websites. You can
learn more about the
[experience for flights queries](http://support.google.com/travel/answer/14595885).

## Learn more and express interest


These new experiences are currently launched to users in
[EEA](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA)) only.
If your business is based in EEA, or serves users in EEA, and you would like to learn more and
express interest in these new experiences, you can start by filling out the applicable form:

- For queries related to ground transportation, hotels, vacation rentals, jobs, local business, and things to do (for example, events, tours, and activities), use this [interest form](https://support.google.com/websearch/contact/search_dma)
- For flights queries, use this [interest form](https://support.google.com/travel/contact/flight_queries_interest)
- For shopping queries, get started with the [Comparison Shopping Services (CSS) program](https://support.google.com/css-center/answer/7524491)

Posted by Chetna Bindra, Director of Product, Google Search

*** ** * ** ***

## Updates

- **Update on April 10, 2025** : Updated the [list of interest forms](https://developers.google.com/search/blog/2024/02/search-experiences-in-eea#interest-forms) to include the new links and supported query types.