# New Association functionality added to Search Console

Monday, February 22, 2021


We're happy to announce that Search Console has an enhanced [Association page](https://search.google.com/search-console/settings/associations)
within the settings menu. Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.


Any existing associations are automatically carried over to the new Associations page.
Read more about [how to use associations](https://support.google.com/webmasters/answer/9419894).


![Google Search Console Associations page](https://developers.google.com/static/search/blog/images/search-console-associations.png "Google Search Console Associations page")

Associating your site with the following Google services can unlock more functionality for your site. Search Console supports the following association types:

- [Google Analytics](https://support.google.com/analytics/answer/1308621) property: View your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console [domain properties](https://support.google.com/webmasters/answer/34592) to Google Analytics and get better coverage of your organic search results. We recommend using this option as it can help you get a more complete picture in the [Search Console reports](https://support.google.com/analytics/answer/1308626) in Google Analytics.
- [Google Ads](https://support.google.com/google-ads/answer/7529561) account: View the paid and organic report in Google Ads.
- [YouTube](https://support.google.com/youtube/answer/2887282) channel: Link your videos to your associated website.
- [Play Console](https://support.google.com/googleplay/android-developer/answer/6041489) app: Use App Indexing.
- [Actions Console](https://developers.google.com/assistant/console/brand-verification) project: Verify your brand and enable cross-platform functionality.
- [Chrome Web Store](https://support.google.com/chrome/a/answer/2714278) account: Publish apps and extensions to the Chrome Web Store on behalf of your site.


For questions or comments on the new Associations page, you can drop by our
[Search Central help forums](https://support.google.com/webmasters/go/community),
or contact us through our [other help channels](https://developers.google.com/search/help).
Also see our [Associations help page](https://support.google.com/webmasters/answer/9419894) to learn
more about how to associate your Search Console property with another Google service.

[Ziv Hodak](https://developers.google.com/search/blog/authors/ziv-hodak) and Aviya Goldstein, Search Console team