# 8 tips to AMPlify your clients

> [!IMPORTANT]
> It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).

Wednesday, September 21, 2016
![](https://developers.google.com/static/search/blog/images/import/c41e573ea7966e2075e68796bfc0d1d0.jpg)


Here is our list of the top 8 things to consider when helping your clients AMPlify their websites
(and staying ahead of their curiosity!) after our
[announcement](https://blog.google/products/search/search-results-are-officially-ampd) to expand support for
[Accelerated Mobile Pages](https://amp.dev/).

## Getting started can be simple


If a site uses a popular
[Content Management System (CMS)](https://en.wikipedia.org/wiki/Content_management_system), getting AMP
pages up and running is as straightforward as installing a plug-in. Sites that use custom HTML or
that are built from scratch will require additional development resources.
![](https://developers.google.com/static/search/blog/images/import/5120a23705ba68faad506887c9f3f2d2.gif)

## Not all types of sites are suitable


AMP is great for all types of static web content such as news, recipes, movie listings, product
pages, reviews, videos, blogs and more. AMP is less useful for single-page apps that are heavy on
dynamic or interactive features, such as route mapping, email or social networks.

## You don't have to #AMPlify the whole site


Add AMP to a client's existing site progressively by starting with simple, static content pages
like articles, products, or blog posts. These are the "leaf" pages that users access through
platforms and search results, and could be simple changes that also bring the benefits of AMP to
the website. This approach allows you to keep the home page and other "browser" pages that might
require advanced, non-AMP dynamic functionality.


If you're creating a new, content-heavy website from scratch, consider building the whole site
with AMP from the start. To begin with, check out the
[getting started guidelines](https://amp.dev/about/how-amp-works).

## The AMP Project is open source and still evolving


If a site's use case is not supported in the AMP format yet, consider filing a
[feature request on GitHub](https://github.com/ampproject/amphtml/issues), or you could
[even design a component yourself](https://github.com/ampproject/amphtml/tree/main).

## AMP pages might need to meet additional requirements to show up in certain places


In order to appear in Google's search results, AMP pages need only be
[valid](https://validator.ampproject.org/) AMP HTML. Some products integrating AMP
might have further requirements than the AMP validation. For example, you'll need to mark up your
AMP pages as
[Article markup](https://developers.google.com/search/docs/appearance/structured-data/article) with
[Structured Data](https://schema.org/) to make them eligible for the
Google Top Stories section.

## There is no ranking change on Search


Whether a page or site has valid and eligible AMP pages has no bearing on the site's ranking on
the Search results page. The difference is that web results that have AMP versions will be labeled
with an
![](https://developers.google.com/static/search/blog/images/import/425c2958bc631a8892f77de2e9c63829.png)
icon.

## AMP on Google is expanding globally


AMP search results on Google will be rolling out worldwide when it launches in the coming weeks.
The [Top Stories carousel](https://developers.google.com/search/docs/appearance/structured-data/article) which shows newsy and
fresh AMP content is already available in a number of countries and languages.

## Help is on hand

There's a whole host of useful resources that will help if you have any questions:

- [Webmasters Help Forum](https://support.google.com/webmasters/community): Ask questions about AMP and Google's implementation of AMP
- [Stack Overflow](https://stackoverflow.com/questions/tagged/amp-html): Ask technical questions about AMP
- [GitHub](https://github.com/ampproject/amphtml): Submit a feature request or contribute


What are your top tips to #AMPlify pages? Let us know in the comments below or on our
[Google Webmasters Google+ page](https://workspaceupdates.googleblog.com/2023/04/new-community-features-for-google-chat-and-an-update-currents%20.html). Or as usual,
if you have any questions or need help, you can post in our
[Webmasters Help Forum](https://support.google.com/webmasters/community).

Posted by Tomo Taylor, AMP Community Manager