# Using ALT attributes smartly

Thursday, December 06, 2007


Here's the second of our video blog posts. Matt Cutts, the head of Google's webspam team, provides
some useful tips on how to optimize the images you include on your site, and how simply providing
useful, accurate information in your ALT attributes can make your photos and pictures more
discoverable on the web. Ms Emmy Cutts also makes an appearance.
[Video](https://www.youtube.com/watch?v=3NbuDpB_BTc)


Like videos? Hate them? Have a great idea we should cover? Let us know what you think in our
[Webmaster Help Group](https://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_frm/thread/eba44c627b613064#10f1bdf4081b0957).


Update: Some of you have asked about the difference between the `alt` and
`title` attributes. According to the W3C recommendations, the `alt`
attribute specifies an alternate text for user agents that cannot display images, forms or
applets. The `title` attribute is a bit different: it "offers advisory information
about the element for which it is set." As the Googlebot does not see the images directly, we
generally concentrate on the information provided in the `alt` attribute. You can
supplement the `alt` attribute with `title` and other attributes if they
provide value to your users!