# The anatomy of a search result

Monday, November 26, 2007


When [Matt Cutts](https://www.mattcutts.com/blog),
who heads up Google's webspam team, dropped by our Kirkland offices a little while ago we found
ourselves with a video camera and an hour to spare. The result? We quickly put together a few
videos we hope you'll find useful.


In our first video, Matt talks about the anatomy of a search result, and gives some useful tips
on how you can help improve how your site appears in our results pages. This talk covers
everything you'll see in a search result, including page title, page description, and sitelinks,
and explains those other elements that can appear, such as stock quotes, cached pages links, and
more.
[Video](https://www.youtube.com/watch?v=vS1Mw1Adrk0)


If you like the video format (and even if you don't), or have ideas for subjects you'd like
covered in the future, let us know what you think in our
[Webmaster Help Group](https://support.google.com/webmasters/community).
And rest assured, we'll be working to improve the sound quality for our next batch of vids.

Written by Rïona MacNamara, Webmaster Tools team