You can make sure the right people are viewing your content by making your content search-friendly. This is called search engine optimization (SEO), which can result in more interested people coming to your site. Learn what you can do to make sure that your site works well with Google Search.
Googlebot pointing to a search result and explaining structured data

Using structured data can improve how people discover and engage with your content on Google Search. Learn how other developers have used structured data to connect with people in new ways.

Get started with structured data
  • Structured data provides people with a new way to interact with and click through to your site. Learn how Eventbrite saw a 100% increase in the typical year-over-year growth of traffic from Google Search.
  • Structured data enables more interactive search experiences on Google, featuring elements from your page, such as your logo, reviews, ratings, images, and more. Explore the search gallery to see what features your site could be eligible for.
  • You’re more likely to attract people who are looking for exactly your content. Learn how Rakuten used structured data to increase time on site 1.5x.
Search Console is a free tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.
No matter what JavaScript framework you're using, you can learn how to make sure your JavaScript-powered website works well on Google Search.

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The SEO starter guide covers other aspects of SEO, like authoring content.