# Saved Columns

The new Search Ads 360 Reporting API is now available. The new API provides enhanced flexibility to build custom reports and integrate the data into your reporting applications and processes. Learn more about migrating to and using the [new Search Ads 360 Reporting
API](https://developers.google.com/search-ads/reporting/overview).
To report on Floodlight activities, Google Analytics goals, or custom
KPIs, an advertiser can sign into Search Ads 360 UI and create one or
more **saved columns** , such as [Floodlight activity columns](https://support.google.com/searchads/answer/6051170), [Google Analytics activity columns](https://support.google.com/searchads/answer/6073934), or
[formula columns](https://support.google.com/searchads/answer/6008636). You
can include a saved column in a report request either to download its data or to
[filter a report](https://developers.google.com/search-ads/v2/how-tos/reporting/filtered-reports).

### Get a list of saved columns


To see all of the saved columns that an advertiser has created, send a
`
https://developers.google.com/search-ads/v2/reference/savedColumns/list
`
request. The response includes the
`
https://developers.google.com/search-ads/v2/reference/reports#request.columns.savedColumnName
` for each of the advertiser's columns.

### Request reports for saved columns


To include a saved column in a report request, add a column with the
`savedColumnName` attribute set to the name of the column:

```
{
  "reportType": "advertiser",
  "columns": [
    {
      "savedColumnName": string,
      "headerText": string,
    }
  ],
  "filters": [
    {
      "column": {
        "savedColumnName": string,
      },
      ...
    },
    ...
  ],
  ...
}
```


When using saved columns, keep in mind that:

-
  Saved columns are defined at the advertiser level. If you are
  including a saved column in a request,
  `https://developers.google.com/search-ads/v2/reference/reports#request.reportScope` must specify an advertiser or lower
  scope. Consequently, each report can include saved columns only for a
  single advertiser.

-
  Saved column names are case sensitive, whitespace sensitive and
  punctuation sensitive. The
  `https://developers.google.com/search-ads/v2/reference/reports#request.columns.savedColumnName` attribute needs to match the saved column name
  exactly. If the name of a saved column is identical to the name of
  another column in the same request, Search Ads 360 requires you to specify an
  alternate, unique `https://developers.google.com/search-ads/v2/reference/reports#request.columns.headerText` for one or both of the columns.

-
  Saved columns can be modified or removed in the Search Ads 360 campaign management
  UI at any time; if a request that specifies saved columns fails, try
  removing the saved columns from the request and sending it again.

-
  [Incremental reports](https://developers.google.com/search-ads/v2/how-tos/reporting/incremental-reports) cannot contain metrics that are not explicitly
  supported by the API (for example, Google Analytics activity columns). In
  addition, because Search Ads 360 users can redefine saved columns, incremental
  reports containing saved columns might not be accurate.

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