The following tables map fields in the old Search Ads 360 API to resources in
the new Search Ads 360 Reporting API.

## Account report

| Column names in the [`account`](https://developers.google.com/search-ads/v2/report-types/account) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `absoluteTopImpressionPercentage` | [`metrics.absolute_top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.absolute_top_impression_percentage) |
| `account` | `customer.descriptive_name` |
| `accountCurrencyCode` | `customer.currency_code` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountTimeZone` | `customer.time_zone` |
| `accountType` | `customer.account_type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `creationTimestamp` | `customer.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `displayBudgetLostImpressionShare` | [`metrics.content_budget_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_budget_lost_impression_share) |
| `displayImpressionShare` | [`metrics.content_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_impression_share) |
| `displayRankLostImpressionShare` | [`metrics.content_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_rank_lost_impression_share) |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | `customer.last_modified_time` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `qualityScoreAvg` | [`metrics.historical_quality_score`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.historical_quality_score) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `searchAbsoluteTopImpressionShare` | [`metrics.search_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_absolute_top_impression_share) |
| `searchBudgetLostAbsoluteTopImpressionShare` | [`metrics.search_budget_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_absolute_top_impression_share) |
| `searchBudgetLostImpressionShare` | [`metrics.search_budget_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_impression_share) |
| `searchBudgetLostTopImpressionShare` | [`metrics.search_budget_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_top_impression_share) |
| `searchImpressionShare` | [`metrics.search_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_impression_share) |
| `searchRankLostAbsoluteTopImpressionShare` | [`metrics.search_rank_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_absolute_top_impression_share) |
| `searchRankLostImpressionShare` | [`metrics.search_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_impression_share) |
| `searchRankLostTopImpressionShare` | [`metrics.search_rank_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_top_impression_share) |
| `searchTopImpressionShare` | [`metrics.search_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_top_impression_share) |
| `status` | `customer.status` |
| `topImpressionPercentage` | [`metrics.top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.top_impression_percentage) |
| `topOfPageBidAvg` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `visits` | [`metrics.visits`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.visits) |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#account_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## Ad report

| Column names in the [`ad`](https://developers.google.com/search-ads/v2/report-types/ad) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `ad` | `ad_group_ad.ad.name` |
| `adDescription1` | `ad_group_ad.ad.{ad type}.description1`[^1^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn1) |
| `adDescription2` | `ad_group_ad.ad.{ad type}.description2`[^1^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn1) |
| `adDisplayUrl` | `ad_group_ad.ad.display_url` |
| `adEngineId` | `ad_group_ad.engine_id` or `ad_group_ad.ad.id`[^2^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn2) |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `adHeadline` | `ad_group_ad.ad.{ad type}.headline`[^3^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn3) |
| `adHeadline2` | `ad_group_ad.ad.expanded_text_ad.headline2` |
| `adHeadline3` | `ad_group_ad.ad.expanded_text_ad.headline3` |
| `adId` | `ad_group_ad.ad.id` |
| `adLabels` | `ad_group_ad.labels` |
| `adLandingPage` | `ad_group_ad.ad.final_urls` |
| `adPathField1` | `ad_group_ad.ad.{ad type}.path1`[^4^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn4) |
| `adPathField2` | `ad_group_ad.ad.{ad type}.path2`[^4^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn4) |
| `adPromotionLine` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `adType` | `ad_group_ad.ad.type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `creationTimestamp` | `ad_group_ad.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `effectiveLabels` | `Not available in V0` |
| `engineStatus` | `ad_group_ad.engine_status` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `isUnattributedAd` | `Not available` |
| `lastModifiedTimestamp` | `ad_group_ad.last_modified_time` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `status` | `ad_group_ad.status` |
| `visits` | [`metrics.visits`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.visits) |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#ad_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## AdGroup report

| Column names in the [`adGroup`](https://developers.google.com/search-ads/v2/report-types/adGroup) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `absoluteTopImpressionPercentage` | [`metrics.absolute_top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.absolute_top_impression_percentage) |
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `adGroup` | `ad_group.name` |
| `adGroupBroadMaxCpc` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `adGroupContentMaxCpc` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `adGroupDesktopBidAdjustment` | `ad_group_bid_modifier` |
| `adGroupEndDate` | `ad_group.end_date` |
| `adGroupEngineId` | `ad_group.engine_id` |
| `adGroupExactMaxCpc` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `adGroupId` | `ad_group.id` |
| `adGroupLabels` | `ad_group.labels label.name` |
| `adGroupMobileBidAdjustment` | `ad_group_bid_modifier` |
| `adGroupPhraseMaxCpc` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `adGroupSearchMaxCpc` | `ad_group.cpc_bid_micros` |
| `adGroupStartDate` | `ad_group.start_date` |
| `adGroupStatus` | `ad_group.status` |
| `adGroupTabletBidAdjustment` | `ad_group_bid_modifier` |
| `adGroupType` | `ad_group.type` |
| `adRotation` | `ad_group.ad_rotation_mode` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `appId` | `asset.mobile_app_asset.app_id` |
| `appStore` | `asset.mobile_app_asset.app_store` |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `bidStrategyInherited` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `bingAdsAdDistributions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `bingAdsLanguage` | `ad_group.language_code` |
| `callCallOnly` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `callConversionTracker` | `asset.call_asset.call_conversion_action` |
| `callConversionTrackerId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `callCountryCode` | `asset.call_asset.country_code` |
| `callIsTracked` | `asset.call_asset.call_tracking_enabled` |
| `callPhoneNumber` | `asset.call_asset.phone_number` |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `cityTargets` | `ad_group_criterion.location.geo_target_constant` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `clicksWithFeedItemShowing` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `costWithFeedItemShowing` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `countryTargets` | `ad_group_criterion.location.geo_target_constant` |
| `creationTimestamp` | `ad_group.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `deviceTargets` | `ad_group_bid_modifier.device.type` |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `displayImpressionShare` | [`metrics.content_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_impression_share) |
| `displayRankLostImpressionShare` | [`metrics.content_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_rank_lost_impression_share) |
| `effectiveBidStrategy` | `bidding_strategy.name` |
| `effectiveBidStrategyId` | `bidding_strategy.id` |
| `effectiveCityTargets` | `Same as cityTargets` |
| `effectiveCountryTargets` | `Same as countryTargets` |
| `effectiveDeviceTargets` | `ad_group_bid_modifier.device.type` |
| `effectiveLabels` | `Not available in V0` |
| `effectiveMetroTargets` | `Same as metroTargets` |
| `effectiveProvinceTargets` | `Same as provinceTargets` |
| `engineRemarketingListTargetAll` | `ad_group.targeting_setting.target_restrictions` |
| `engineStatus` | `ad_group.engine_status` |
| `feedId` | `asset_set.id` |
| `feedItemId` | `asset.id` |
| `feedType` | `asset.type` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | `ad_group.last_modified_time` |
| `locationBusinessName` | `Not available in V0` |
| `locationCategory` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `locationDetails` | `Not available in V0` |
| `locationFilter` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `metroTargets` | `ad_group_criterion.location.geo_target_constant` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `provinceTargets` | `ad_group_criterion.location.geo_target_constant` |
| `qualityScoreAvg` | [`metrics.historical_quality_score`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.historical_quality_score) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `searchAbsoluteTopImpressionShare` | [`metrics.search_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_absolute_top_impression_share) |
| `searchImpressionShare` | [`metrics.search_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_impression_share) |
| `searchRankLostAbsoluteTopImpressionShare` | [`metrics.search_rank_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_absolute_top_impression_share) |
| `searchRankLostImpressionShare` | [`metrics.search_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_impression_share) |
| `searchRankLostTopImpressionShare` | [`metrics.search_rank_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_top_impression_share) |
| `searchTopImpressionShare` | [`metrics.search_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_top_impression_share) |
| `sitelinkClickserverUrl` | `asset.tracking_url_template` |
| `sitelinkDescription1` | `asset.sitelink_asset.description_1` |
| `sitelinkDescription2` | `asset.sitelink_asset.description_2` |
| `sitelinkDisplayText` | `asset.sitelink_asset.link_text` |
| `sitelinkLandingPageUrl` | `asset.final_urls` |
| `status` | `ad_group.status` |
| `topImpressionPercentage` | [`metrics.top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.top_impression_percentage) |
| `topOfPageBidAvg` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `visits` | [`metrics.visits`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.visits) |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgroup_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## AdGroupTarget report

| Column names in the [`adGroupTarget`](https://developers.google.com/search-ads/v2/report-types/adGroupTarget) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `adGroupTargetId` | `ad_group_criterion.criterion_id` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `ageTargetAgeRange` | `ad_group_criterion.age_range.type` |
| `ageTargetBidModifier` | `ad_group_criterion.bid_modifier` |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `creationTimestamp` | `ad_group_criterion.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `dynamicSearchAdsTargetConditions` | `ad_group_criterion.webpage.conditions` |
| `dynamicSearchAdsTargetCoverage` | `ad_group_criterion.webpage.coverage_percentage` |
| `dynamicSearchAdsTargetCpcBid` | `ad_group_criterion.cpc_bid_micros` |
| `dynamicSearchAdsTargetLandingPageUrl` | `dynamic_search_ads_search_term_view.landing_page` |
| `engineRemarketingList` | `ad_group_criterion.user_list.user_list user_list.name` |
| `engineRemarketingListBidModifier` | `ad_group_criterion.bid_modifier` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `genderTargetBidModifier` | `ad_group_criterion.bid_modifier` |
| `genderTargetGenderType` | `ad_group_criterion.gender.type` |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions)[^5^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn5) |
| `lastModifiedTimestamp` | `ad_group_criterion.last_modified_time` |
| `locationTargetBidModifier` | `ad_group_criterion.bid_modifier` |
| `locationTargetName` | `ad_group_criterion.location.geo_target_constant` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `status` | `ad_group_criterion.status` |
| `unclassifiedTargetName` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `unclassifiedTargetType` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `visits` | `Not available in V0` |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#adgrouptarget_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## Advertiser report

| Column names in the [`advertiser`](https://developers.google.com/search-ads/v2/report-types/advertiser) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `absoluteTopImpressionPercentage` | [`metrics.absolute_top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.absolute_top_impression_percentage) |
| `advertiser` | `customer.descriptive_name` |
| `advertiserCurrencyCode` | `customer.currency_code` |
| `advertiserId` | `customer.id` |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `creationTimestamp` | `customer.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaAdvertiserId` | `customer.double_click_campaign_manager_setting.advertiser_id` |
| `dfaNetworkId` | `customer.double_click_campaign_manager_setting.network_id` |
| `dfaNetworkTimeZone` | `customer.double_click_campaign_manager_setting.time_zone` |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `displayBudgetLostImpressionShare` | [`metrics.content_budget_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_budget_lost_impression_share) |
| `displayImpressionShare` | [`metrics.content_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_impression_share) |
| `displayRankLostImpressionShare` | [`metrics.content_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_rank_lost_impression_share) |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `googleAnalyticsTimeZone` | `Not available in V0` |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | `customer.last_modified_time` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `qualityScoreAvg` | [`metrics.historical_quality_score`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.historical_quality_score) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `searchAbsoluteTopImpressionShare` | [`metrics.search_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_absolute_top_impression_share) |
| `searchBudgetLostAbsoluteTopImpressionShare` | [`metrics.search_budget_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_absolute_top_impression_share) |
| `searchBudgetLostImpressionShare` | [`metrics.search_budget_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_impression_share) |
| `searchBudgetLostTopImpressionShare` | [`metrics.search_budget_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_top_impression_share) |
| `searchImpressionShare` | [`metrics.search_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_impression_share) |
| `searchRankLostAbsoluteTopImpressionShare` | [`metrics.search_rank_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_absolute_top_impression_share) |
| `searchRankLostImpressionShare` | [`metrics.search_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_impression_share) |
| `searchRankLostTopImpressionShare` | [`metrics.search_rank_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_top_impression_share) |
| `searchTopImpressionShare` | [`metrics.search_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_top_impression_share) |
| `status` | `customer.status` |
| `topImpressionPercentage` | [`metrics.top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.top_impression_percentage) |
| `topOfPageBidAvg` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `visits` | `Not available in V0` |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#advertiser_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## BidStrategy report

| Column names in the [`bidStrategy`](https://developers.google.com/search-ads/v2/report-types/bidStrategy) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `bidStrategy` | `bidding_strategy.name` |
| `bidStrategyGoal` | `bidding_strategy.target_*` |
| `bidStrategyId` | `bidding_strategy.id` |
| `bidStrategyMaxBid` | `bidding_strategy.target_{}.cpc_bid_ceiling_micros` |
| `bidStrategyMinBid` | `bidding_strategy.target_{}.cpc_bid_floor_micros` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `cpaTarget` | `bidding_strategy.target_cpa.target_cpa_micros` |
| `creationTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `ersTarget` | `bidding_strategy.target_roas.target_roas` |
| `floodlightActivityTargetIds` | use [`segments.conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action) to get list of floodlight info |
| `floodlightOptimizationEnabled` | use [`segments.conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action) to check if it is optimizing for floodlight conversions |
| `highPosition` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `lowPosition` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `monthlySpendTarget` | `bidding_strategy.target_spend.target_spend_micros` |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `roasTarget` | `bidding_strategy.target_roas.target_roas` |
| `status` | `bidding_strategy.status` |
| `type` | `bidding_strategy.type` |
| `visits` | `Not available in V0` |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#bidstrategy_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## Campaign report

| Column names in the [`campaign`](https://developers.google.com/search-ads/v2/report-types/campaign) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `absoluteTopImpressionPercentage` | [`metrics.absolute_top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.absolute_top_impression_percentage) |
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsBidStrategy` | `campaign.bidding_strategy_type` |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `appId` | `asset.mobile_app_asset.app_id` |
| `appStore` | `asset.mobile_app_asset.app_store` |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `bidStrategyInherited` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `bingAdsBudgetType` | `campaign_budget.period campaign_budget.delivery_method` |
| `callCallOnly` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `callConversionTracker` | `asset.call_asset.call_conversion_action` |
| `callConversionTrackerId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `callCountryCode` | `asset.call_asset.country_code` |
| `callIsTracked` | `asset.call_asset.call_tracking_enabled` |
| `callPhoneNumber` | `asset.call_asset.phone_number` |
| `campaign` | `campaign.name` |
| `campaignDesktopBidAdjustment` | `campaign_criterion.bid_modifier campaign_criterion.device.type` |
| `campaignEndDate` | `campaign.end_date` |
| `campaignEngineId` | `campaign.engine_id` |
| `campaignId` | `campaign.id` |
| `campaignLabels` | `label.name using campaign_label resource` |
| `campaignMobileBidAdjustment` | `campaign_criterion.bid_modifier campaign_criterion.device.type` |
| `campaignStartDate` | `campaign.start_date` |
| `campaignStatus` | `campaign.status` |
| `campaignTabletBidAdjustment` | `campaign_criterion.bid_modifier campaign_criterion.device.type` |
| `campaignType` | `campaign.advertising_channel_type campaign.advertising_channel_sub_type` |
| `cityTargets` | `campaign_criterion.location.geo_target_constant` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `clicksWithFeedItemShowing` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `costWithFeedItemShowing` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `countryTargets` | `campaign_criterion.location.geo_target_constant` |
| `creationTimestamp` | `campaign.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `dailyBudget` | `campaign_budget.period campaign_budget.amount_micros` |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deliveryMethod` | `campaign_budget.delivery_method` |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `deviceTargets` | `campaign_criterion.device.type` |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `displayBudgetLostImpressionShare` | [`metrics.content_budget_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_budget_lost_impression_share) |
| `displayImpressionShare` | [`metrics.content_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_impression_share) |
| `displayRankLostImpressionShare` | [`metrics.content_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.content_rank_lost_impression_share) |
| `effectiveBidStrategy` | `bidding_strategy.name` |
| `effectiveBidStrategyId` | `bidding_strategy.id` |
| `effectiveCityTargets` | `campaign_criterion.location.geo_target_constant` |
| `effectiveCountryTargets` | `campaign_criterion.location.geo_target_constant` |
| `effectiveDeviceTargets` | `campaign_criterion.device.type` |
| `effectiveLabels` | `Not available in V0` |
| `effectiveMetroTargets` | `campaign_criterion.location.geo_target_constant` |
| `effectiveProvinceTargets` | `campaign_criterion.location.geo_target_constant` |
| `engineStatus` | `Not available now. It will map to campaign.engine_status` |
| `excludedCityTargets` | `campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `excludedCountryTargets` | `campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `excludedMetroTargets` | `campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `excludedProvinceTargets` | `campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `feedId` | `asset_set.id` |
| `feedItemId` | `asset.id` |
| `feedType` | `asset.type` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `keywordNearMatchEnabled` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `lastModifiedTimestamp` | `campaign.last_modified_time` |
| `languageTargets` | `campaign_criterion.language.language_constant` |
| `locationBusinessName` | `Not available in V0` |
| `locationCategory` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `locationDetails` | `Not available in V0` |
| `locationFilter` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `metroTargets` | `campaign_criterion.location.geo_target_constant` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `monthlyBudget` | `campaign_budget.period campaign_budget.amount_micros` |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `networkTarget` | `campaign.network_settings.target_{network_type}` |
| `provinceTargets` | `campaign_criterion.location.geo_target_constant` |
| `qualityScoreAvg` | [`metrics.historical_quality_score`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.historical_quality_score) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `searchAbsoluteTopImpressionShare` | [`metrics.search_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_absolute_top_impression_share) |
| `searchBudgetLostAbsoluteTopImpressionShare` | [`metrics.search_budget_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_absolute_top_impression_share) |
| `searchBudgetLostImpressionShare` | [`metrics.search_budget_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_impression_share) |
| `searchBudgetLostTopImpressionShare` | [`metrics.search_budget_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_budget_lost_top_impression_share) |
| `searchImpressionShare` | [`metrics.search_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_impression_share) |
| `searchRankLostAbsoluteTopImpressionShare` | [`metrics.search_rank_lost_absolute_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_absolute_top_impression_share) |
| `searchRankLostImpressionShare` | [`metrics.search_rank_lost_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_impression_share) |
| `searchRankLostTopImpressionShare` | [`metrics.search_rank_lost_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_rank_lost_top_impression_share) |
| `searchTopImpressionShare` | [`metrics.search_top_impression_share`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.search_top_impression_share) |
| `sitelinkClickserverUrl` | `asset.tracking_url_template` |
| `sitelinkDescription1` | `asset.sitelink_asset.description_1` |
| `sitelinkDescription2` | `asset.sitelink_asset.description_2` |
| `sitelinkDisplayText` | `asset.sitelink_asset.link_text` |
| `sitelinkLandingPageUrl` | `asset.final_urls` |
| `status` | `campaign.status` |
| `topImpressionPercentage` | [`metrics.top_impression_percentage`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.top_impression_percentage) |
| `topOfPageBidAvg` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `visits` | [`metrics.visits`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.visits) |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yahooGeoTargets` | `campaign_criterion.location.geo_target_constant` |
| `yahooJapanBidStrategy` | `bidding_strategy.name` |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaign_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## CampaignTarget report

| Column names in the [`campaignTarget`](https://developers.google.com/search-ads/v2/report-types/campaignTarget) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `campaignTargetId` | `campaign_criterion.criterion_id` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `creationTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) - [`metrics.cross_device_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) |
| `dfaRevenue` | [`metrics.all_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value) - [`metrics.cross_device_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value) |
| `dfaTransactions` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) - [`metrics.cross_device_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `engineRemarketingList` | `campaign_criterion.user_list.user_list user_list.name` |
| `engineRemarketingListBidModifier` | `campaign_criterion.bid_modifier` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | `campaign_criterion.last_modified_time` |
| `locationTargetBidModifier` | `campaign_criterion.bid_modifier` |
| `locationTargetName` | `campaign_criterion.location.geo_target_constant` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `status` | `campaign_criterion.status` |
| `visits` | `Not available in V0` |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#campaigntarget_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## Conversion report

| Column names in the [`conversion`](https://developers.google.com/search-ads/v2/report-types/conversion) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.descriptive_name` |
| `ad` | `ad_group_ad.ad.name`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `adId` | `conversion.ad_id` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserConversionId` | `conversion.advertiser_conversion_id` |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `conversionAttributionType` | `conversion.attribution_type` |
| `conversionDate` | `conversion.conversion_date_time` |
| `conversionId` | `conversion.id` |
| `conversionLastModifiedTimestamp` | `conversion.conversion_last_modified_date_time` |
| `conversionQuantity` | `conversion.conversion_quantity` |
| `conversionRevenue` | `conversion.conversion_revenue_micros` |
| `conversionSearchTerm` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `conversionTimestamp` | `conversion.conversion_date_time` |
| `conversionType` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `conversionVisitExternalClickId` | `conversion.click_id` |
| `conversionVisitId` | `conversion.visit_id` |
| `conversionVisitTimestamp` | `conversion.conversion_visit_date_time` |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `feedId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `feedItemId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `feedType` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `floodlightActivity` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightEventRequestString` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `floodlightGroup` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroupConversionType` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightOrderId` | `conversion.floodlight_order_id` |
| `floodlightOriginalRevenue` | `conversion.floodlight_original_revenue` |
| `floodlightReferrer` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `inventoryAccountId` | `conversion.merchant_id` |
| `isUnattributedAd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `keywordId` | `conversion.criterion_id` |
| `keywordMatchType` | `ad_group_criterion.keyword.match_type` |
| `keywordText` | `ad_group_criterion.keyword.text` |
| `productChannel` | `conversion.product_channel` |
| `productCountry` | `conversion.product_country_code` |
| `productGroupId` | `ad_group_criterion.criterion_id` |
| `productId` | `conversion.product_id` |
| `productLanguage` | `conversion.product_language_code` |
| `productStoreId` | `conversion.product_store_id` |
| `productTargetId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#conversion_report) |
| `status` | `conversion.status` |

## FeedItem report

| Column names in the [`feedItem`](https://developers.google.com/search-ads/v2/report-types/feedItem) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `appId` | `asset.mobile_app_asset.app_id` |
| `appStore` | `asset.mobile_app_asset.app_store` |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `callCallOnly` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `callConversionTracker` | `asset.call_asset.call_conversion_action` |
| `callConversionTrackerId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `callCountryCode` | `asset.call_asset.country_code` |
| `callIsTracked` | `asset.call_asset.call_tracking_enabled` |
| `callPhoneNumber` | `asset.call_asset.phone_number` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `clicksWithFeedItemShowing` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `costWithFeedItemShowing` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `creationTimestamp` | `asset.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `dfaActions` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) - [`metrics.cross_device_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `dfaRevenue` | [`metrics.all_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value) - [`metrics.cross_device_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `dfaTransactions` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) - [`metrics.cross_device_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `engineStatus` | `asset.engine_status` |
| `feedId` | `asset_set.id` |
| `feedItemId` | `asset.id` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions)[^6^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn6) |
| `lastModifiedTimestamp` | `asset.last_modified_time` |
| `locationBusinessName` | `Not available in V0` |
| `locationCategory` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `locationDetails` | `Not available in V0` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `sitelinkClickserverUrl` | `asset.tracking_url_template` |
| `sitelinkDescription1` | `asset.sitelink_asset.description_1` |
| `sitelinkDescription2` | `asset.sitelink_asset.description_2` |
| `sitelinkDisplayText` | `asset.sitelink_asset.link_text` |
| `sitelinkLandingPageUrl` | `asset.final_urls` |
| `status` | `asset.status` |
| `visits` |   |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#feeditem_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## FloodlightActivity report

| Column names in the [`floodlightActivity`](https://developers.google.com/search-ads/v2/report-types/floodlightActivity) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `creationTimestamp` | `conversion_action.creation_time` |
| `floodlightActivity` | `conversion_action.name` |
| `floodlightActivityId` | `conversion_action.floodlight_settings.activity_id` |
| `floodlightActivityTag` | `conversion_action.floodlight_settings.activity_tag` |
| `floodlightConfigurationId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#floodlightactivity_report) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#floodlightactivity_report) |
| `floodlightGroupConversionType` | `conversion_action.type` |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#floodlightactivity_report) |
| `floodlightGroupTag` | `conversion_action.floodlight_settings.activity_group_tag` |
| `lastModifiedTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#floodlightactivity_report) |
| `status` | `conversion_action.status` |

## Keyword report

| Column names in the [`keyword`](https://developers.google.com/search-ads/v2/report-types/keyword) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `ad` | `ad_group_ad.ad.name`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adDescription1` | `ad_group_ad.ad.{ad type}.description1`[^1^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn1)^,^[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adDescription2` | `ad_group_ad.ad.{ad type}.description2`[^1^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn1)^,^[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adDisplayUrl` | `ad_group_ad.ad.display_url`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `adHeadline` | `ad_group_ad.ad.{ad type}.headline`[^3^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn3)^,^[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adHeadline2` | `ad_group_ad.ad.expanded_text_ad.headline2`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adHeadline3` | `ad_group_ad.ad.expanded_text_ad.headline3`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adId` | `ad_group_ad.ad.id`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adLandingPage` | `ad_group_ad.ad.final_urls`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adPromotionLine` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `adType` | `ad_group_ad.ad.type`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `bidStrategyInherited` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `bingKeywordParam2` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `bingKeywordParam3` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `creationTimestamp` | `ad_group_criterion.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `effectiveBidStrategy` | `bidding_strategy.name` |
| `effectiveBidStrategyId` | `bidding_strategy.id` |
| `effectiveKeywordMaxCpc` | `ad_group_criterion.effective_cpc_bid_micros` |
| `effectiveLabels` | `Not available in V0` |
| `engineStatus` | `ad_group_criterion.engine_status` |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `isDisplayKeyword` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `isUnattributedAd` | `Not available in V0` |
| `keywordClickserverUrl` | `ad_group_criterion.tracking_url_template` |
| `keywordEngineId` | `ad_group_criterion.engine_id` |
| `keywordId` | `ad_group_criterion.criterion_id` |
| `keywordLabels` | `ad_group_criterion_label.label label.name` |
| `keywordLandingPage` | `ad_group_criterion.final_urls` |
| `keywordMatchType` | `ad_group_criterion.keyword.match_type` |
| `keywordMaxBid` | `bidding_strategy.target_{}.cpc_bid_ceiling_micros` |
| `keywordMaxCpc` | `ad_group_criterion.cpc_bid_micros` |
| `keywordMinBid` | `bidding_strategy.target_{}.cpc_bid_floor_micros` |
| `keywordText` | `ad_group_criterion.keyword.text` |
| `keywordUrlParams` | `ad_group_criterion.final_url_suffix` |
| `lastModifiedTimestamp` | `ad_group_criterion.last_modified_time` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `qualityScoreAvg` | [`metrics.historical_quality_score`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.historical_quality_score)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `qualityScoreCurrent` | `ad_group_criterion.quality_info.quality_score` |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `status` | `ad_group_criterion.status` |
| `topOfPageBidAvg` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `topOfPageBidCurrent` | `ad_group_criterion.position_estimates.top_of_page_cpc_micros` |
| `visits` | [`metrics.visits`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.visits)[^7^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn7) |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#keyword_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## NegativeAdGroupKeyword report

| Column names in the [`negativeAdGroupKeyword`](https://developers.google.com/search-ads/v2/report-types/negativeAdGroupKeyword) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `creationTimestamp` | `ad_group_criterion.creation_time` |
| `engineStatus` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#negativeadgroupkeyword_report) |
| `lastModifiedTimestamp` | `ad_group_criterion.last_modified_time` |
| `negativeAdGroupKeywordId` | `ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `negativeAdGroupKeywordMatchType` | `ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `negativeAdGroupKeywordText` | `ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `status` | `ad_group_criterion.status (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |

## NegativeAdGroupTarget report

| Column names in the [`negativeAdGroupTarget`](https://developers.google.com/search-ads/v2/report-types/negativeAdGroupTarget) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `ageTargetAgeRange` | `ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `creationTimestamp` | `ad_group_criterion.creation_time` |
| `dynamicSearchAdsTargetConditions` | `ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `engineRemarketingList` | `ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `genderTargetGenderType` | `ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `lastModifiedTimestamp` | `ad_group_criterion.last_modified_time` |
| `locationTargetName` | `ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `negativeAdGroupTargetId` | `ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `status` | `ad_group_criterion.status (filtering with ad_group_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |

## NegativeCampaignKeyword report

| Column names in the [`negativeCampaignKeyword`](https://developers.google.com/search-ads/v2/report-types/negativeCampaignKeyword) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `creationTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#negativecampaignkeyword_report) |
| `engineStatus` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#negativecampaignkeyword_report) |
| `lastModifiedTimestamp` | `campaign_criterion.last_modified_time` |
| `negativeCampaignKeywordId` | `campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `negativeCampaignKeywordMatchType` | `campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `negativeCampaignKeywordText` | `campaign_criterion.keyword.text (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `status` | `campaign_criterion.status (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |

## NegativeCampaignTarget report

| Column names in the [`negativeCampaignTarget`](https://developers.google.com/search-ads/v2/report-types/negativeCampaignTarget) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `ageTargetAgeRange` | `campaign_criterion.age_range.type (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `creationTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#negativecampaigntarget_report) |
| `dynamicSearchAdsTargetConditions` | `campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `engineRemarketingList` | `campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `genderTargetGenderType` | `campaign_criterion.gender.type (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `lastModifiedTimestamp` | `campaign_criterion.last_modified_time` |
| `locationTargetName` | `campaign_criterion.location.geo_target_constant campaign_criterion.negative`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `negativeCampaignTargetId` | `campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |
| `status` | `campaign_criterion.status (filtering with campaign_criterion.negative)`[^8^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn8) |

## PaidAndOrganic report

| Column names in the [`paidAndOrganic`](https://developers.google.com/search-ads/v2/report-types/paidAndOrganic) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `adGroup` |   |
| `adGroupId` |   |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `campaign` |   |
| `campaignId` |   |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `keywordId` | [`segments.keyword.ad_group_criterion`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.keyword.ad_group_criterion) |
| `keywordMatchType` | [`segments.keyword.info.match_type`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.keyword.info.match_type) |
| `keywordText` | [`segments.keyword.info.text`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.keyword.info.text) |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#paidandorganic_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `organicAvgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#paidandorganic_report) |
| `organicClicks` | Not available |
| `organicCtr` | Not available |
| `organicQueries` | Not available |
| `paidAndOrganicClicks` | Not available |
| `paidAndOrganicCtr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `paidAndOrganicQueries` | Not available |
| `paidAvgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#paidandorganic_report) |
| `paidClicks` |   |
| `paidCostPerClick` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `paidCtr` |   |
| `paidImpressions` |   |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#paidandorganic_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `searchQuery` | `paid_organic_search_term_view.search_term` |
| `serpType` | Not available |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#paidandorganic_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#paidandorganic_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## ProductAdvertised report

| Column names in the [`productAdvertised`](https://developers.google.com/search-ads/v2/report-types/productAdvertised) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `accountId` | `customer.id` |
| `adGroupId` | `ad_group.id` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `campaignId` | `campaign.id` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `creationTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaRevenue` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) - [`metrics.cross_device_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value_by_conversion_date) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value_by_conversion_date) |
| `dfaTransactions` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) - [`metrics.cross_device_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_by_conversion_date) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions_by_conversion_date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_by_conversion_date) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `productAgeGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productAvailability` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productBrand` | [`segments.product_brand`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_brand) |
| `productCategory` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productCategoryLevel1` | [`segments.product_bidding_category_level1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level1) |
| `productCategoryLevel2` | [`segments.product_bidding_category_level2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level2) |
| `productCategoryLevel3` | [`segments.product_bidding_category_level3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level3) |
| `productCategoryLevel4` | [`segments.product_bidding_category_level4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level4) |
| `productCategoryLevel5` | [`segments.product_bidding_category_level5`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level5) |
| `productChannel` | [`segments.product_channel`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_channel) |
| `productChannelExclusivity` | [`segments.product_channel_exclusivity`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_channel_exclusivity) |
| `productColor` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productCondition` | [`segments.product_condition`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_condition) |
| `productCostOfGoodsSold` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productCountry` | [`segments.product_country`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_country) |
| `productCustomLabel0` | [`segments.product_custom_attribute0`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute0) |
| `productCustomLabel1` | [`segments.product_custom_attribute1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute1) |
| `productCustomLabel2` | [`segments.product_custom_attribute2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute2) |
| `productCustomLabel3` | [`segments.product_custom_attribute3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute3) |
| `productCustomLabel4` | [`segments.product_custom_attribute4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute4) |
| `productGender` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productGtin` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productId` | [`segments.product_item_id`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_item_id) |
| `productItemGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productLandingPageUrl` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productLanguage` | [`segments.product_language`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_language) |
| `productMaterial` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productMpn` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productPattern` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productPrice` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productSalePrice` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productSize` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `productStoreId` | [`segments.product_store_id`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_store_id) |
| `productTitle` | [`segments.product_title`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_title) |
| `productTypeLevel1` | [`segments.product_type_l1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l1) |
| `productTypeLevel2` | [`segments.product_type_l2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l2) |
| `productTypeLevel3` | [`segments.product_type_l3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l3) |
| `productTypeLevel4` | [`segments.product_type_l4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l4) |
| `productTypeLevel5` | [`segments.product_type_l5`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l5) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `status` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `visits` | `Not available in V0` |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productadvertised_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## ProductGroup report

| Column names in the [`productGroup`](https://developers.google.com/search-ads/v2/report-types/productGroup) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `adWordsConversions` | [`metrics.client_account_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions) |
| `adWordsConversionValue` | [`metrics.client_account_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_conversions_value) |
| `adWordsViewThroughConversions` | [`metrics.client_account_view_through_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.client_account_view_through_conversions) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `avgCpc` | [`metrics.average_cpc`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpc) |
| `avgCpm` | [`metrics.average_cpm`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.average_cpm) |
| `avgPos` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `bidStrategyInherited` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `clicks` | [`metrics.clicks`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.clicks) |
| `cost` | [`metrics.cost_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cost_micros) |
| `creationTimestamp` | `ad_group_criterion.creation_time` |
| `ctr` | [`metrics.ctr`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.ctr) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) - [`metrics.cross_device_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions) |
| `dfaActionsCrossEnv` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) |
| `dfaRevenue` | [`metrics.all_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value) - [`metrics.cross_device_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions_value) |
| `dfaRevenueCrossEnv` | [`metrics.all_conversions_value`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions_value) |
| `dfaTransactions` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) - [`metrics.cross_device_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_device_conversions) |
| `dfaTransactionsCrossEnv` | [`metrics.all_conversions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.all_conversions) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `effectiveBidStrategy` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `effectiveBidStrategyId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `effectiveLabels` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `effectiveProductGroupMaxCpc` | `ad_group_criterion.effective_cpc_bid_micros` |
| `engineStatus` | `ad_group_criterion.engine_status` |
| `impr` | [`metrics.impressions`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.impressions) |
| `lastModifiedTimestamp` | `ad_group_criterion.last_modified_time` |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `productGroup` | `product_group_view.resource_name` |
| `productGroupClickserverUrl` | `ad_group_criterion.tracking_url_template` |
| `productGroupId` | `ad_group_criterion.criterion_id` |
| `productGroupLandingPage` | `ad_group_criterion.final_urls` |
| `productGroupMaxBid` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `productGroupMaxCpc` | `ad_group_criterion.cpc_bid_micros` |
| `productGroupMinBid` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `productGroupPartitionType` | `ad_group_criterion.listing_group.type` |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `status` | `ad_group_criterion.status` |
| `visits` | `Not available in V0` |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productgroup_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## ProductLeadAndCrossSell report

| Column names in the [`productLeadAndCrossSell`](https://developers.google.com/search-ads/v2/report-types/productLeadAndCrossSell) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `accountId` | `customer.id` |
| `adGroupId` | `ad_group.id` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `campaignId` | `campaign.id` |
| `crossSellAverageUnitPrice` | [`metrics.cross_sell_revenue_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_revenue_micros) / [`metrics.cross_sell_units_sold`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_units_sold) |
| `crossSellCostOfGoodsSold` | [`metrics.cross_sell_cost_of_goods_sold_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_cost_of_goods_sold_micros) |
| `crossSellGrossFromUnitsSold` | [`metrics.cross_sell_revenue_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_revenue_micros) |
| `crossSellGrossProfitMargin` | [`metrics.cross_sell_gross_profit_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_gross_profit_micros) |
| `crossSellRevenueFromUnitsSold` | [`metrics.cross_sell_revenue_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_revenue_micros) |
| `crossSellUnitsSold` | [`metrics.cross_sell_units_sold`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.cross_sell_units_sold) |
| `date` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `dfaActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaRevenue` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaRevenueCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaTransactions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaTransactionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaWeightedActions` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `dfaWeightedActionsCrossEnv` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `floodlightActivity` | [`segments.conversion_action_name`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.conversion_action_name) |
| `floodlightActivityId` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightActivityTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `floodlightGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `floodlightGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `floodlightGroupTag` | Use [`conversion_action`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/conversion_action) |
| `leadAverageUnitPrice` | [`metrics.lead_revenue_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.lead_revenue_micros) / [`metrics.lead_units_sold`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.lead_units_sold) |
| `leadCostOfGoodsSold` | [`metrics.lead_cost_of_goods_sold_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.lead_cost_of_goods_sold_micros) |
| `leadGrossProfitFromUnitsSold` | [`metrics.lead_gross_profit_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.lead_gross_profit_micros) |
| `leadGrossProfitMargin` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `leadRevenueFromUnitsSold` | [`metrics.lead_revenue_micros`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.lead_revenue_micros) |
| `leadUnitsSold` | [`metrics.lead_units_sold`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/metrics#metrics.lead_units_sold) |
| `monthEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `monthStart` | [`segments.month`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.month) |
| `productAgeGroup` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productAvailability` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productAverageUnitPrice` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productBrand` | [`segments.product_brand`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_brand) [`segments.product_sold_brand`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_brand) |
| `productCategory` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productCategoryLevel1` | [`segments.product_bidding_category_level1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level1) [`segments.product_sold_bidding_category_level1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_bidding_category_level1)[^10^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn10) |
| `productCategoryLevel2` | [`segments.product_bidding_category_level2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level2) [`segments.product_sold_bidding_category_level2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_bidding_category_level2) |
| `productCategoryLevel3` | [`segments.product_bidding_category_level3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level3) [`segments.product_sold_bidding_category_level3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_bidding_category_level3) |
| `productCategoryLevel4` | [`segments.product_bidding_category_level4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level4) [`segments.product_sold_bidding_category_level4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_bidding_category_level4) |
| `productCategoryLevel5` | [`segments.product_bidding_category_level5`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_bidding_category_level5) [`segments.product_sold_bidding_category_level5`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_bidding_category_level5) |
| `productChannel` | [`segments.product_channel`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_channel) |
| `productChannelExclusivity` | [`segments.product_channel_exclusivity`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_channel_exclusivity) |
| `productColor` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productCondition` | [`segments.product_condition`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_condition) [`segments.product_sold_condition`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_condition) |
| `productCostOfGoodsSold` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productCountry` | [`segments.product_country`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_country) |
| `productCustomLabel0` | [`segments.product_custom_attribute0`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute0) [`segments.product_sold_custom_attribute0`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_custom_attribute0) |
| `productCustomLabel1` | [`segments.product_custom_attribute1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute1) [`segments.product_sold_custom_attribute1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_custom_attribute1) |
| `productCustomLabel2` | [`segments.product_custom_attribute2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute2) [`segments.product_sold_custom_attribute2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_custom_attribute2) |
| `productCustomLabel3` | [`segments.product_custom_attribute3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute3) [`segments.product_sold_custom_attribute3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_custom_attribute3) |
| `productCustomLabel4` | [`segments.product_custom_attribute4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_custom_attribute4) [`segments.product_sold_custom_attribute4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_custom_attribute4) |
| `productGender` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productGtin` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productId` | [`segments.product_item_id`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_item_id) [`segments.product_sold_item_id`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_item_id) |
| `productItemGroupId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productLandingPageUrl` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productLanguage` | [`segments.product_language`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_language) |
| `productMaterial` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productMpn` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productPattern` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productPrice` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productRevenueFromUnitsSold` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productSalePrice` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productSize` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `productStoreId` | [`segments.product_store_id`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_store_id) |
| `productTitle` | [`segments.product_title`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_title) [`segments.product_sold_title`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_sold_title) |
| `productTypeLevel1` | [`segments.product_type_l1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l1) [`segments.product_type_l1`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l1) |
| `productTypeLevel2` | [`segments.product_type_l2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l2) [`segments.product_type_l2`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l2) |
| `productTypeLevel3` | [`segments.product_type_l3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l3) [`segments.product_type_l3`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l3) |
| `productTypeLevel4` | [`segments.product_type_l4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l4) [`segments.product_type_l4`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l4) |
| `productTypeLevel5` | [`segments.product_type_l5`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l5) [`segments.product_type_l5`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.product_type_l5) |
| `productUnitsSold` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `quarterEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `quarterStart` | [`segments.quarter`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.quarter) |
| `weekEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `weekStart` | [`segments.week`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.week) |
| `yearEnd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#productleadandcrosssell_report) |
| `yearStart` | [`segments.year`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.year) |

## Visit report

| Column names in the [`visit`](https://developers.google.com/search-ads/v2/report-types/visit) report | new Search Ads 360 Reporting API mapping |
|---|---|
| `account` | `customer.descriptive_name` |
| `accountEngineId` | `customer.engine_id` |
| `accountId` | `customer.id` |
| `accountType` | `customer.account_type` |
| `ad` | `ad_group_ad.ad.name`[^9^](https://developers.google.com/search-ads/reporting/migrate/mappings/field-mappings#fn9) |
| `adGroup` | `ad_group.name` |
| `adGroupId` | `ad_group.id` |
| `adGroupStatus` | `ad_group.status` |
| `adId` | `visit.ad_id` |
| `advertiser` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `advertiserId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agency` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `agencyId` | See [account management](https://developers.google.com/search-ads/reporting/migrate/new-concepts#account_management) |
| `campaign` | `campaign.name` |
| `campaignId` | `campaign.id` |
| `campaignStatus` | `campaign.status` |
| `deviceSegment` | [`segments.device`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.device) |
| `feedId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `feedItemId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `feedType` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `inventoryAccountId` | `visit.merchant_id` |
| `isUnattributedAd` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `keywordId` | `visit.criterion_id` |
| `keywordMatchType` | `ad_group_criterion.keyword.match_type` |
| `keywordText` | `ad_group_criterion.keyword.text` |
| `productChannel` | `visit.product_channel` |
| `productCountry` | `visit.product_country_code` |
| `productGroupId` | `ad_group_criterion.criterion_id` |
| `productId` | `visit.product_id` |
| `productLanguage` | `visit.product_language_code` |
| `productStoreId` | `visit.product_store_id` |
| `productTargetId` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `status` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `visitDate` | [`segments.date`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.date) |
| `visitExternalClickId` | `visit.click_id` |
| `visitId` | `visit.id` |
| `visitNetworkType` | [`segments.ad_network_type`](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/segments#segments.ad_network_type) |
| `visitReferrer` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `visitSearchQuery` | [Behavior change](https://developers.google.com/search-ads/reporting/migrate/mappings/behavior_change_fields#visit_report) |
| `visitTimestamp` | `visit.visit_date_time` |

## Notes

1. `{ad type}` can be `text_ad`, `expanded_text_ad`, or `expanded_dynamic_search_ad`.
2. Use `ad_group_ad.engine_id` for Search Ads 360 accounts (e.g., Microsoft, Yahoo Japan, etc.), and `ad_group_ad.ad.id` for non-Search Ads 360 accounts.
3. `{ad type}` can be `text_ad` or `expanded_text_ad`.
4. `{ad type}` can be `expanded_text_ad` or `responsive_search_ad`.
5. Query metrics using the appropriate resource in the `FROM` clause (e.g., `gender_view` for gender criteria). See [report mappings](https://developers.google.com/search-ads/reporting/migrate/mappings/report-mappings).
6. Query metrics using the appropriate resource in the `FROM` clause (e.g., `campaign_asset` for assets created at the campaign level). See [Fetching Asset Attributes and Metrics](https://developers.google.com/search-ads/reporting/assets/fetching-assets).
7. Query metrics using `keyword_view` in the `FROM` clause.
8. Filter using `negative=true` in the `WHERE` clause. For example, `SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true`
9. Query `ad_group_ad` fields from the `ad_group_ad` resource directly. Then, query other fields from the appropriate resource (e.g., `keyword_view`) and use `ad_id` (for `conversion` and `visit`) or `ad_group_criterion.resource_name` (for `keyword_view`) to link the two queries.   
   For example,   
   `SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad`  
   `SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'`
10. Use `product` segments to identify the product that is advertised, and `product_sold` segments to identify products that are sold