## metrics.absolute_top_impression_percentage

Field descriptionSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_by_conversion_date

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_click_to_call

Field descriptionThe number of times people clicked the "Call" button to call a business during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_directions

Field descriptionThe number of times people clicked a "Get directions" button to navigate to a business after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_interactions_rate

Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_interactions_value_per_interaction

Field descriptionThe value of all conversions from interactions divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_menu

Field descriptionThe number of times people clicked a link to view a business's menu after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_order

Field descriptionThe number of times people placed an order at a business after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_other_engagement

Field descriptionThe number of other conversions (for example, posting a review or saving a location for a business) that occurred after people clicked an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_store_visit

Field descriptionEstimated number of times people visited a business after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_store_website

Field descriptionThe number of times that people were taken to a business's URL after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_value

Field descriptionThe value of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_value_by_conversion_date

Field descriptionThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_value_per_cost

Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cart_size

Field descriptionAverage cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cost

Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cpc

Field descriptionThe total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cpm

Field descriptionAverage cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_impression_frequency_per_user

Field descriptionThe average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_order_value_micros

Field descriptionAverage order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_quality_score

Field descriptionThe average quality score. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.clicks

Field descriptionThe number of clicks. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_conversions

Field descriptionThe number of client account conversions. This only includes conversion actions which `include_in_client_account_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_conversions_value

Field descriptionThe value of client account conversions. This only includes conversion actions which `include_in_client_account_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_cross_sell_cost_of_goods_sold_micros

Field descriptionClient account cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_cross_sell_gross_profit_micros

Field descriptionClient account cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_cross_sell_revenue_micros

Field descriptionClient account cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_cross_sell_units_sold

Field descriptionClient account cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_lead_cost_of_goods_sold_micros

Field descriptionClient account lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_lead_gross_profit_micros

Field descriptionClient account lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_lead_revenue_micros

Field descriptionClient account lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_lead_units_sold

Field descriptionClient account lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_view_through_conversions

Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.content_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.content_impression_share

Field descriptionThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.content_rank_lost_impression_share

Field descriptionThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_by_conversion_date

Field descriptionThe sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in the date column mean the conversion date. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_from_interactions_rate

Field descriptionAverage biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_from_interactions_value_per_interaction

Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_value

Field descriptionThe sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_value_by_conversion_date

Field descriptionThe sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_value_per_cost

Field descriptionThe value of biddable conversion divided by the total cost of conversion eligible interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_micros

Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause) for more details. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_of_goods_sold_micros

Field descriptionCost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_per_all_conversions

Field descriptionThe cost of ad interactions divided by all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_per_conversion

Field descriptionAverage conversion eligible cost per biddable conversion. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_per_current_model_attributed_conversion

Field descriptionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions

Field descriptionConversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in `all_conversions`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions_by_conversion_date

Field descriptionThe number of cross-device conversions by conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611) Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions_value

Field descriptionThe sum of the value of cross-device conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions_value_by_conversion_date

Field descriptionThe sum of cross-device conversions value by conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611) Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_sell_cost_of_goods_sold_micros

Field descriptionCross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_sell_gross_profit_micros

Field descriptionCross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_sell_revenue_micros

Field descriptionCross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_sell_units_sold

Field descriptionCross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.general_invalid_click_rate

Field descriptionThe percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See [Filtering invalid traffic to ensure quality](https://support.google.com/campaignmanager/answer/6076504). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.general_invalid_clicks

Field descriptionNumber of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See [Filtering invalid traffic to ensure quality](https://support.google.com/campaignmanager/answer/6076504). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.gross_profit_margin

Field descriptionGross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.gross_profit_micros

Field descriptionGross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.historical_creative_quality_score

Field descriptionThe creative historical quality score. Category`METRIC` Data Type`
ENUM

ABOVE_AVERAGEAVERAGEBELOW_AVERAGEUNKNOWNUNSPECIFIED

` Type URL`google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.historical_landing_page_quality_score

Field descriptionThe quality of historical landing page experience. Category`METRIC` Data Type`
ENUM

ABOVE_AVERAGEAVERAGEBELOW_AVERAGEUNKNOWNUNSPECIFIED

` Type URL`google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.historical_quality_score

Field descriptionThe historical quality score. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.historical_search_predicted_ctr

Field descriptionThe historical search predicted click through rate (CTR). Category`METRIC` Data Type`
ENUM

ABOVE_AVERAGEAVERAGEBELOW_AVERAGEUNKNOWNUNSPECIFIED

` Type URL`google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.interaction_event_types

Field descriptionThe types of payable and free interactions. Category`METRIC` Data Type`
ENUM

CLICKENGAGEMENTNONEUNKNOWNUNSPECIFIEDVIDEO_VIEW

` Type URL`google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue

## metrics.interaction_rate

Field descriptionHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.interactions

Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.invalid_click_rate

Field descriptionThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.invalid_clicks

Field descriptionNumber of clicks Google considers illegitimate and doesn't charge you for. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.lead_cost_of_goods_sold_micros

Field descriptionLead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.lead_gross_profit_micros

Field descriptionLead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.lead_revenue_micros

Field descriptionLead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.lead_units_sold

Field descriptionLead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.mobile_friendly_clicks_percentage

Field descriptionThe percentage of mobile clicks that go to a mobile-friendly page. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.orders

Field descriptionOrders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.revenue_micros

Field descriptionRevenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_absolute_top_impression_share

Field descriptionThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See [About top and absolute top metrics](https://support.google.com/sa360/answer/9566729) for details. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_budget_lost_absolute_top_impression_share

Field descriptionThe number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_budget_lost_top_impression_share

Field descriptionThe estimated percent of times that your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_click_share

Field descriptionThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_exact_match_impression_share

Field descriptionThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_impression_share

Field descriptionThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_rank_lost_absolute_top_impression_share

Field descriptionThe number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_rank_lost_impression_share

Field descriptionThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_rank_lost_top_impression_share

Field descriptionThe number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_top_impression_share

Field descriptionThe impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.top_impression_percentage

Field descriptionThe percent of your ad impressions that are shown adjacent to the top organic search results. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.unique_users

Field descriptionThe number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.units_sold

Field descriptionUnits sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_all_conversions

Field descriptionThe value of all conversions divided by the number of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_all_conversions_by_conversion_date

Field descriptionThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_conversion

Field descriptionThe value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_conversions_by_conversion_date

Field descriptionBiddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.visits

Field descriptionClicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse