A relationship between an ad group criterion and an effective label. An effective label is a label inherited or directly assigned to this ad group criterion.

| Attributed resources |
|---|
| [ad_group](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group) |
| [ad_group_criterion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion) |
| [campaign](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/campaign) |
| [customer](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/customer) |
| [label](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/label) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

#### Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of `ad_group_criterion_effective_label`.
However, when you specify `ad_group_criterion_effective_label` in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when `ad_group_criterion_effective_label` is specified in the FROM clause.

Is `ad_group_criterion_effective_label` specified in the FROM clause of your query?
No Yes, it is

|---|---|
| | Resource fields | |---| | [ad_group_criterion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#ad_group_criterion_effective_label.ad_group_criterion) | | [label](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#ad_group_criterion_effective_label.label) | | [owner_customer_id](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#ad_group_criterion_effective_label.owner_customer_id) | | [resource_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#ad_group_criterion_effective_label.resource_name) | | | Segments | |---| | [keyword.ad_group_criterion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#segments.keyword.ad_group_criterion) | | [keyword.info.match_type](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#segments.keyword.info.match_type) | | [keyword.info.text](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion_effective_label#segments.keyword.info.text) | |

|---|
| | ## ad_group_criterion_effective_label.ad_group_criterion || |---|---| | Field description | The ad group criterion to which the effective label is attached. | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |
| | ## ad_group_criterion_effective_label.label || |---|---| | Field description | The effective label assigned to the ad group criterion. | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |
| | ## ad_group_criterion_effective_label.owner_customer_id || |---|---| | Field description | The ID of the Customer which owns the effective label. | | Category | `ATTRIBUTE` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## ad_group_criterion_effective_label.resource_name || |---|---| | Field description | The resource name of the ad group criterion effective label. Ad group criterion effective label resource names have the form: `customers/{owner_customer_id}/adGroupCriterionEffectiveLabels/{ad_group_id}~{criterion_id}~{label_id}` | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |
| | ## segments.keyword.ad_group_criterion || |---|---| | Field description | The AdGroupCriterion resource name. | | Category | `SEGMENT` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |
| | ## segments.keyword.info.match_type || |---|---| | Field description | The match type of the keyword. | | Category | `SEGMENT` | | Data Type | ` ENUM BROADEXACTPHRASEUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## segments.keyword.info.text || |---|---| | Field description | The text of the keyword (at most 80 characters and 10 words). | | Category | `SEGMENT` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |