Driving online sales with Google AdWords

November 2017

ESTUBIZI Business Center

"Google AdWords helped raise our brand awareness and led to us gaining over 500% new ticket sales."

Benyamin Naban, Chief Entrepreneur Officer, ESTUBIZI

What they wanted to do

ESTUBIZI Business Center was founded in 2009. It offers a range of business resources, including providing seminars and training rooms, meeting rooms, service offices, virtual offices, and ticket boxes for seminars and music concerts. Their primary mission is to help small and medium businesses grow successfully.

As a new business, ESTUBIZI wanted to have an effective promotion strategy for the business through targeting specific audiences: entrepreneurs, trainers, and concert enthusiasts in Indonesia.

How they did it

ESTUBIZI joined GBG Jakarta in 2011 to meet like-minded business professionals. After learning more about how to use Google AdWords, they incorporated it as part of their marketing strategy to build online brand awareness. To continue optimizing their display and YouTube video ads, they leveraged Google AdWords' online resources. Finally, they actively use Google+ to promote their business.

Did it work?

Their online marketing investment achieved 77% new visitors and 538% ROI in ticket sales for Java Jazz Festival 2012, in just 8 days!

The incredible achievement from the campaign has made ESTUBIZI feel even more excited to join trainings and activities held by Google and GBG Jakarta.

What's next?

"After using Google AdWords, we're constantly getting prospective new clients and customers and, most importantly, we have the opportunity to develop business partnership in Jakarta and several other cities in Indonesia."


Learn more about AdWords.