Analytics in action
"The combination of using both Google AdWords and Google Analytics has proved to be the perfect set of tools for us to achieve our goals"
Torge Kahl, Online Marketing Manager
What they wanted to do
Casamundo, the biggest vacation rental listing service in Europe. They've used Google Analytics since 2008 and over the past 5 years they've grown and refined their AdWords campaigns to over 50 million active keywords across 10 languages. Their analysis shows that converting visitors research their vacation rentals across an average of 7.4 visits, so understanding whether their ads and keywords can create strong engagement is vital to their business and how they optimize their AdWords campaigns. Seeing high bounce rates and low average time on site for a keyword means that the offer or destination page might not be a good match for that keyword.
How they did it
Having easier access to Google Analytics data right in AdWords has helped Torge Kahl, Online Marketing Manager, at Casamundo make better decisions and make optimizations more quickly. According to Torge: "The combination of using both Google AdWords and Google Analytics has proved to be the perfect set of tools for us to achieve our goals, and we're very happy to see this combination become more integrated and powerful."
Did it work?
Using Analytics data right within AdWords has let us better optimize our account and significantly improve the return on AdWords investment.
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