# Policy requirements for Google Mobile Developer Services

By enabling Google Mobile Developer Services you enable the collection of
data about your traffic, including via
[identifiers for
mobile devices](http://www.google.com/policies/technologies/ads/) (including Android Advertising ID and Advertising
Identifier for iOS), cookies and similar technologies.

You will not facilitate the merging of personally-identifiable information
with non-personally identifiable information collected through any Google
product or feature unless you have robust notice of, and the user's prior
affirmative (i.e., opt-in) consent to, that merger.

You are required to notify your visitors by disclosing the following
information in your privacy policy:

1. The Google Mobile Developer Services you've implemented.
2. How you and third-party vendors use first-party cookies or other first-party identifiers, and third-party cookies (such as identifiers for mobile devices (including Android Advertising ID and Advertising Identifier for iOS), cookies and similar technologies) or other third-party identifiers together.
3. How visitors can opt-out of Google Mobile Developer Services you use, including through applicable device settings, such as the device advertising settings for mobile apps, or any other available means.

## European Union User Consent Policy

You must also comply with the
[European
Union User Consent Policy](http://www.google.com/about/company/user-consent-policy.html).

## Personalized advertising

If you use Google Mobile Developer Services to collect sensitive information
about your visitors, as described in the
[Google
AdWords sensitive category restrictions](https://support.google.com/adwordspolicy/answer/143465#sensitive), you may not use Google Mobile
Developer Services to collect data for the purpose of personalized advertising, formerly known as
interest-based advertising.

Because laws across countries and territories vary, and because Google
Mobile Developer Services can be used in many ways, Google is unable to
provide the exact language you need to include in your privacy policy. Only
you understand the unique aspects and special considerations of your
business, and your privacy policy should account for this information that
only you can provide.

This policy was last updated 2015-09-01.