Users with Owner access to MMM Data Platform can create a project and request
data. Users with Reader access can only view existing projects.

To request data:

1. Sign in to your organization's unique instance of the MMM Data
   Platform landing page. (Contact your organization's primary user for access
   to MMM Data Center.)

2. Click the plus icon in the bottom left corner to create a new project. The
   **Create Project** dialog opens, where you enter information about your
   project.

   To download data from an existing project, click a project from
   the list of previously created projects.
3. On the **Project information** tab, edit the fields to define your project
   scope and click **Next**.

   ![Create project](https://developers.google.com/static/mmm-data-platform/images/data-platform-create-project.png)
   - **Project Name:** Include the brand and country. If you are a 3P vendor, enter the parent or holding company instead of the specific brand.
   - **Country:** Submit one country per request. To request data for multiple countries, fill out a separate request form for each country.
   - **Brand Names:** Include all brands and subbrands that you would like data broken down by. Use a comma or press **Enter** to separate brands and sub-brands.
   - **Campaign information source:**

     - **I want Google to find my campaigns:** Google will find the campaigns that it believes to be representative of the brands and sub-brands requested.

     > [!NOTE]
     > **Note:** This service is only available for certain advertisers, so check with your Google Account Representative regarding eligibility. Additionally, the expected delivery time for this option is up to 3 weeks.

     - **I will provide a campaign list:** You can provide a list of Google Ads Campaigns, DV360 Insertion Orders, or both in the provided Google Sheet. The MMM Data Platform will deliver data for those campaigns. Additionally, the expected delivery time is typically 5 days or less.
4. On the **Data format** tab, enter the data format details that you want,
   and click **Next**.

   ![Specify data format](https://developers.google.com/static/mmm-data-platform/images/data-platform-data-format-config.png)
   - **Modeling data range:** Select the start and end date. Historical data is usually available for the past 5 years, depending on account activity. YouTube reach and frequency data is available for a rolling 3-year window from the current date.
   - **Time granularity:** Select **Daily** , **Weekly-Sunday** (begins Sunday), or **Weekly-Monday** (begins Monday).
   - **Which performance data sources are needed?:** We recommend selecting all sources through which you buy media. Select **Google Ads** , **Display and Video 360**, or select both options.
   - **Supplemental data signals:**
     - Select **YouTube Reach \& Frequency (R\&F)** as an add-on to core MMM inputs.
     - Select **GQV** to receive an add-on Google Query Volume (GQV) report for the brands listed in the request.
   - **Do you want recurring deliveries for this data?:** Select the frequency that you want the data delivered (**One time only** , **Monthly** , or **Quarterly**).
   - **Geographical Granularity:** Geo availability varies by country. If regional level is selected but not available, national level data is provided by default.
5. On the **Data sharing permissions** tab, enter the Google Ads and DV 360
   account information.

   ![Specify data format](https://developers.google.com/static/mmm-data-platform/images/data-platform-data-sharing.png)

   If you are the data owner, Google will be able to share data directly to you
   without additional permissions. For Google to share this data with anyone
   else, prior permissions must be obtained from the data owner (which is
   typically the advertiser but can be the media agency or other third-party).
   The data owner is defined as the media-buying entity listed on the
   **Payments** profile.
6. Click **Review** and review the project information. Click **Back** to make
   changes. Click **Create Project \> Done** to create the project. It can take
   up to three weeks for the final delivery of data.

   ![Review and create project](https://developers.google.com/static/mmm-data-platform/images/data-platform-review-create.png)
7. From your workspace, select the **Standard Projects** or
   **Recurring Projects** tab to access the approved data. To access data in
   Google Drive, click **Access to data** in the row for your project.
   Alternatively, access data from a data lake if you configured one.

> [!NOTE]
> **Note:** The MMM Data Platform lets you file a bug ticket for technical issues using the question mark icon in the top right corner. For information regarding the status or specifics of your data request, contact your Google Sales team.