## Week of Aug 10, 2026

General availability of Loyalty Customers sub-API. This sub-API lets you
manage the association between your customers and loyalty program tiers to
personalize the shopping experience on Google.

## Week of May 18, 2026

Alpha launch of Loyalty Customers sub-API. This sub-API lets you manage the
association between your customers and loyalty program tiers to personalize the
shopping experience on Google. This feature is only available to selected
merchants.