Entities accessing Youtube Affiliate Program data through the
Merchant API are subject to the
[Google APIs Terms of Service](https://developers.google.com/terms) and the
additional developer policies on this page.

The following restrictions apply for any entity accessing YouTube Shopping
Affiliate Program data:

- **Anti-joining and anti-profiling:** Entities accessing API data (including
  [`channel_id`](https://developers.google.com/merchant/api/reference/rest/reports_v1alpha/accounts.reports#YoutubeCreatorPerformanceView.FIELDS.channel_id),
  [`video_id`](https://developers.google.com/merchant/api/reference/rest/reports_v1alpha/accounts.reports#YoutubeContentPerformanceView.FIELDS.video_id),
  [`video_url`](https://developers.google.com/merchant/api/reference/rest/reports_v1alpha/accounts.reports#YoutubeCampaignProductsStatsView.FIELDS.video_url),
  and conversion timestamps) are expressly prohibited from joining,
  correlating, or matching this data with any Personally Identifiable
  Information (PII) or first-party customer CRM records to re-identify user
  viewing habits, track individual behavior, or build user profiles.

- **Data minimization for 3P sharing/Prohibition on Downstream Syndication:**
  Any campaign reporting shared with primary third-party funding brands
  (e.g., Google Pixel) must be strictly limited to aggregate, SKU-level
  marketplace metrics. The transfer, access, or syndication of raw,
  line-item creator data (such as exact channel IDs, video URLs, or
  individual creator earnings) is strictly prohibited. Furthermore,
  sub-sellers and primary funding brands are strictly prohibited from
  syndicating, transferring, or sharing any YouTube Shopping Affiliate
  Program data---whether raw or aggregated---to any secondary external third
  parties, including marketing agencies, ad networks, or data brokers. All
  permitted data must be used solely for direct campaign performance
  evaluation.

- **Downstream accountability and enforcement:** API access is granted to the
  merchants. Under the
  [Google APIs Terms of Service](https://developers.google.com/terms), if a
  merchant facilitates API access or passes data to downstream parties (such
  as a marketplace to their sub-sellers), the merchant remains liable for
  those parties' compliance with these documentation rules, and must indemnify
  Google for any violations committed by such downstream parties. Google
  reserves the right to request reasonable documentation or attestations of
  compliance from merchants to verify adherence to these data minimization
  rules. Google also reserves the right to suspend API access for any
  merchants that violate these rules.

## Related resources

- [Analyze Youtube Affiliate Performance (Alpha)](https://developers.google.com/merchant/api/guides/reports/analyze-youtube-affiliate-performance)
- [Reports reference (`accounts.reports`)](https://developers.google.com/merchant/api/reference/rest/reports_v1alpha/accounts.reports)
- [Merchant API Terms and Conditions](https://developers.google.com/merchant/api/guides/terms)
- [Google APIs Terms of Service](https://developers.google.com/terms)