Introduction - Version 4

Google Merchant Review Feeds allow content providers to provide merchant reviews to Google Shopping. This guide explains how to properly format your merchant review feeds using the Version 4 schema.

The following definitions help describe a feed:

A merchant is an XML definition that describes a single merchant. Each merchant should have basic information about the business, including the merchant's name and URL. Each merchant has a set of reviews.
XML file
Your merchants are included in a properly-formatted XML file. A single XML file should include multiple merchants.
A feed is one or more XML files.

Note that your provision of a feed does not guarantee that your content will be included in Google Shopping.

Simple sample feed

The XML sample below is for one file in a merchant review feed and contains no more than the required and recommended elements that you need to include in your feed. This example is a subset of the complete sample feed.

<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns=""
    <name>Merchant Reviews Inc.</name>
  <merchant id="27390">
      <name>Example Pet Store</name>
    <review id="15636801">
      <review_url type="singleton"></review_url>
      <content>My order arrived on time and I got a great price.</content>
        <overall min="1" max="10">9</overall>