Google Merchant Review Feeds allow content providers to provide merchant reviews to Google Shopping. This guide explains how to properly format your merchant review feeds using the Version 4 schema.
The following definitions help describe a feed:
- A merchant is an XML definition that describes a single merchant. Each merchant should have basic information about the business, including the merchant's name and URL. Each merchant has a set of reviews.
- XML file
- Your merchants are included in a properly-formatted XML file. A single XML file should include multiple merchants.
- A feed is one or more XML files.
Note that your provision of a feed does not guarantee that your content will be included in Google Shopping.
Simple sample feed
The XML sample below is for one file in a merchant review feed and contains no more than the required and recommended elements that you need to include in your feed. This example is a subset of the complete sample feed.
<?xml version="1.0" encoding="UTF-8"?> <feed xmlns="http://schemas.google.com/merchant_reviews/4.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://schemas.google.com/merchant_reviews/4.0 http://www.google.com/shopping/reviews/schema/merchant/4.0/merchant_reviews.xsd"> <author> <name>Merchant Reviews Inc.</name> <email>firstname.lastname@example.org</email> </author> <merchant id="27390"> <merchant_info> <name>Example Pet Store</name> <merchant_url>http://www.examplepetstore.com</merchant_url> </merchant_info> <review id="15636801"> <review_url type="singleton">http://www.example.com/reviews/examplepetstore.com/15636801</review_url> <reviewer>Jane</reviewer> <reviewer_type>user</reviewer_type> <review_date>2010-07-12T07:55:06Z</review_date> <content>My order arrived on time and I got a great price.</content> <ratings> <overall min="1" max="10">9</overall> </ratings> </review> </merchant> </feed>