Glossary

Stay organized with collections Save and categorize content based on your preferences.

We use a lot of acronyms, terms, product names, and code names at Google. Not everyone is familiar with them all, often times even us. We've compiled this list in order to help better define them for everyone.

ATL
Agency Technical Liaison
Buganizer
Google's internal issue tracking tool
CL
Change list - A list of files that make up a change in Piper and Perforce
Creative Lab
Critique
Google's internal web-based code review system for Piper and Perforce depots
GA
Google Analytics
GAE
Google App Engine
GCE
Google Compute Engine
GCP
Google Cloud Platform
GoB
Git on Borg
Gerrit on Borg
GTM
Google Tag Manager
Google Translation Manager
Glue
The canonical implementation of Marketing Web Standards. The library provides reusable components and utilities in the form of HTML, JS, and SASS. The JS in our toolkit is vanilla, meaning you can mix and match Glue with your favorite tooling and frameworks.
GUTS
Google Unified Ticketing System is Google's remedy-based ticketing system. GUTS is used for reporting problems or requesting help with just about everything except for bugs in Google software, which uses Buganizer.
Inquisition
Internal Security Testing Tool - A Chrome-based distributed security scanner; The public version is called Cloud Security Scanner.
Pantheon
Internal code name for the Google Developer Console, the web UI for Google Cloud Platform.
PII
Personally Identifiable Information - Data that can be used to identify or contact a person either directly or by reference, such as a user's first and last name, address, or telephone number.
Piper
Google’s centralized, in-house source code management system. Piper is not intended to be a product or service offered to anyone outside of Google.
Prometheus
Internal code name for what is publicly known as Google App Engine.
SPII
Sensitive Personally Identifiable Information - A subset of PII that presents a high risk to the user if it is compromised or misused. SPII often has restrictive handling and storage requirements imposed by legal, regulatory, or compliance entities.
TACO
Tech friendly, Aspiring, Curious, Optimisic; This is Google's audience.
Trix
Internal code name for what is publicly known as Google Sheets.