Merchants will be able to add gift card purchasing links to their listing on Google. The gift cards feed is used for the gift card platform to send metrics on the previous days' results for all gift cards. The gift cards feed will utilize the Generic dropbox with the 'name' value in the descriptor file being set to 'fundraising.giftcard'. For instruction on how to use the Generic dropbox, reference this tutorial. The proto specificaton is available below as well as a sample JSON feed.
Proto specification
The specification below is available in proto format. This is used to define all of the fields that are available in the feed. When uploading to the Generic dropbox you are also able to use JSON formatting as demonstrated in the JSON sample.
Gift Card Feed Definition
message GiftCardFeed {
repeated GiftCard data = 1;
}
Gift Card Definition
message GiftCard {
// Unique identifier for the gift card. (required)
// (Note: could be the same as the gift card url if that's the only unique
// identifier the partner uses. This will mainly be used for identification
// when Google and partners communicate issues for a particular gift card
// entry.)
string gift_card_id = 1;
// Whether this gift card entry is active (i.e. able to be purchased) or
// inactive. (required)
GiftCardStatus gift_card_status = 2;
// The gift card url on the platform. (required)
string gift_card_url = 3;
// The date in YYYY-MM-DD format indicates when the
// amount_contributed_previous_day and num_of_transactions_previous_day data
// below are retrieved. Should always be one day after the date which the
// stats in xxx_previous_day corresponds to. UTC timezone should be used to
// delineate which transactions fall on which dates.
// E.g. if the amount_contributed_previous_day corresponds to the amount
// contributed yesterday, then the data_retrieval_date here should be set as
// today's date. (required)
// The feed must include all gift card entries for the given date (no partial
// uploads). (required)
string data_retrieval_date = 4;
// Previous day's monetary amount contributed through the Enhanced User
// Referral Feature(s) to this gift card program. (required)
MonetaryAmount amount_contributed_previous_day = 5;
// Previous day's number of transactions through the Enhanced User Referral
// Feature(s) for this gift card program. (required)
int32 num_transactions_previous_day = 6;
// Information about the merchant that initiated the campaign. (required)
MerchantInfo merchant_info = 7;
}
Gift Card Status Definition
message GiftCardStatus {
enum Status {
// Unused.
STATUS_UNSPECIFIED = 0;
// Able to be purchased.
ACTIVE = 1;
// Unable to be purchased.
INACTIVE = 2;
}
Status status = 1;
}
Merchant Definition
message MerchantInfo {
// Unique identifier for the merchant.
// (recommended for Campaign feed, required for others)
string merchant_id = 1;
// Name of the merchant that initiated the campaign.
// (recommended for Campaign feed, required for others)
string merchant_name = 2;
// Unstructured address of the merchant that initiated the gift card.
// (optional)
// E.g. "1600 Amphitheatre Pkwy, Mountain View, CA, USA, 94043"
string merchant_address_unstructured = 3;
// Structured address of the merchant that initiated the gift card. (required)
PostalAddress merchant_postal_address = 4;
// Business category of the merchant, e.g. restaurant. (optional)
// See https://developers.google.com/places/supported_types for possible
// categories.
string merchant_category = 5;
}
Monetary Amount Definition
message MonetaryAmount {
// The monetary amount in centi-units of the currency.
// For example: 1.95 USD is 195 in centi-units.
// If your amount contains fractions of the smallest currency unit, then it
// will be rounded using nearest even rounding (e.g. 2.5 cents rounded
// to 2 cents, 3.5 cents rounded to 4 cents, 0.5 cents rounded to 0 cents,
// 2.51 cents rounded to 3 cents). (required)
int64 monetary_amount_centi = 1;
// The currency of the price that is defined in ISO 4217. (required)
string currency_code = 2;
}
Postal Address Definition
// The postal address for a merchant.
message PostalAddress {
// The country, e.g. "US". (required)
string country = 1;
// The locality/city, e.g. "Mountain View". (required)
string locality = 2;
// The region/state/province, e.g. "CA". This field is only required in
// countries where region is commonly a part of the address. (optional)
string region = 3;
// The postal code, e.g. "94043". (required)
string postal_code = 4;
// The street address, e.g. "1600 Amphitheatre Pkwy". (optional)
string street_address = 5;
}
Gift Card example (in JSON format)
The below JSON example has one active gift card available for sale for Jetters Pizza. There were two gift card sales the previous day for a total of $50.00 in sales from Google users. In addition to this file, a descriptor file would also need to be uploaded to the Generic dropbox with the 'name' value in the descriptor file being set to 'fundraising.giftcard'. For more information on how to use the Generic dropbox reference this tutorial.
{
"data": [
{
"gift_card_id": "1",
"gift_card_status": {
"status": "ACTIVE"
},
"gift_card_url": "www.example.com/jetterspizza",
"data_retrieval_date": "2020-04-24",
"amount_contributed_previous_day": {
"monetary_amount_centi": 5000,
"currency_code": "USD"
},
"num_of_transactions_previous_day": 2,
"merchant_info": {
"merchant_id": "A",
"merchant_name": "Jetters Pizza",
"merchant_address_unstructured": "1600 Amphitheatre Pkwy, Mountain View, CA, USA, 94043",
"merchant_postal_address": {
"country": "United States",
"region": "CA",
"postal_code": "94043",
"street_address": "1600 Amphitheatre Pkwy",
"locality": "Mountain View"
},
"merchant_category": "restaurant"
}
}
]
}