Overview and Criteria
For a merchant to be eligible for Reserve with Google, they need to meet two main criteria:
the business should have a physical location with an address (that we can match to our Google Maps database);
its services must be bookable using our existing service definition.
Additionally, at this time the following services cannot be supported:
Services that are membership-based, subscription-based, or have recurring billing
Services requiring insurance, or unique legal requirements (e.g., dentists, healthcare, childcare, adult entertainment, etc.)
Services that are “on demand” or “mobile-based” (mobile haircuts, locksmiths, etc.)
Services that cannot be instantly confirmed (i.e., those that require merchant confirmation)
Services requiring additional steps in the booking flow, such as filling out a waiver
Services requiring custom fields related to the user (any fields beyond first name, last name, email address, phone number)
With the above in mind, merchants and their services that meet this criteria should theoretically be eligible for Reserve with Google. Examples of industries that nicely fit our product criteria include: beauty, fitness, wellness, dining, photography studios, pet grooming, fine arts class, education, etc.
Even within these approved categories we may blacklist merchants where the partner-provided appointment isn't necessarily the primary action that users expect to take at a location. We may hold on those opportunities until we have an appropriate method to address primary/secondary activities within our UIs. For example, a beauty appointment at a clothing retailer or similar.
As we review new merchant verticals that come in, we reserve the right to include / exclude as we see appropropriate. Our goal is to enable as many merchants as possible that fit our criteria.
The diagram below outlines the process to launch your merchants on Reserve with Google.
Overall, the major data flows between you (Partner) and Google are captured in diagram below:
Be sure to check out our FAQs.