Select platform: [HTML5](https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/limited-ads.md.txt "View this page for the HTML5 platform docs.") [Android](https://developers.google.com/interactive-media-ads/docs/sdks/android/client-side/limited-ads.md.txt "View this page for the Android platform docs.") [iOS](https://developers.google.com/interactive-media-ads/docs/sdks/ios/client-side/limited-ads.md.txt "View this page for the iOS platform docs.")

<br />

As of January 14th 2021, the IMA HTML5 SDK
allows [limited ads](https://support.google.com/admanager/answer/9882911) to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For client-side SDKs you must use the [`ltd`](https://support.google.com/admanager/table/9749596#ltd) parameter to trigger a limited ads request. Please see this [Limited ads guide](https://support.google.com/admanager/answer/9882911) for more information.

<br />

Publishers using Google Publisher Tag (GPT) will need to also set [PrivacySettingsConfig.limitedAds](https://developers.google.com/publisher-tag/reference.md.txt#boolean-limitedads) to disable GPT-related cookies. The following code snippet shows how to do this based on [IMA's companion ads guide](https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/companions.md.txt):

<br />

```
...

<!-- Register your companion slots -->
<script type='text/javascript'>
  googletag.cmd.push(function() {
    googletag.pubads().setPrivacySettings({
      limitedAds: true,
    });
    // Supply YOUR_NETWORK and YOUR_UNIT_PATH.
    googletag.defineSlot('/YOUR_NETWORK/YOUR_UNIT_PATH', [728, 90], 'companionDiv')
      .addService(googletag.companionAds())
      .addService(googletag.pubads());
    googletag.companionAds().setRefreshUnfilledSlots(true);
    googletag.pubads().enableVideoAds();
    googletag.enableServices();
  });
</script>

...
```

It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on

the latest version of the HTML5 SDK as of January 14th 2021.