Select platform: [HTML5](https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/consent.md.txt "View this page for the HTML5 platform docs.") [Android](https://developers.google.com/interactive-media-ads/docs/sdks/android/client-side/consent.md.txt "View this page for the Android platform docs.") [iOS](https://developers.google.com/interactive-media-ads/docs/sdks/ios/client-side/consent.md.txt "View this page for the iOS platform docs.") [tvOS](https://developers.google.com/interactive-media-ads/docs/sdks/tvos/client-side/consent.md.txt "View this page for the tvOS platform docs.")

<br />

Under Google's [EU User Consent
Policy](https://www.google.com/about/company/consentstaging.html),
you must make certain disclosures to your users in the European
Economic Area (EEA) and obtain their consent for the use of cookies or
other local storage where legally required, and for the collection,
sharing, and use of personal data for ads personalization. This policy
reflects the requirements of the EU ePrivacy Directive and the General
Data Protection Regulation (GDPR).

<br />

## Forwarding consent to the IMA SDK

By default, ad requests to Google serve personalized ads, with ad selection
based on both the content of the web page or app and the history of the user
visiting it. Google also supports serving non-personalized ads.
[Learn more about personalized and non-personalized
ads](https://support.google.com/admanager/answer/9005435)

### Using Funding Choices

When you have [Funding
Choices](https://support.google.com/fundingchoices#topic=7074184) included in your
site, the IMA SDK will automatically detect its presence and populate the
consent setting in your ad tag. For this to happen, [Google Publisher Tags
(GPT)](https://developers.google.com/publisher-tag/guides/get-started) must be loaded on your site. No
further action is needed on your part.

### Forwarding consent without Funding Choices

To force non-personalized ads, you can append `&npa=1` to your ad tag
to specify that only non-personalized ad content should be returned.

<br />

## Tagging users as under the age of consent

You can mark your ad requests to receive treatment for users in the European
Economic Area (EEA) under the age of consent. This feature is designed to
help facilitate compliance with the [General Data Protection Regulation
(GDPR)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32016R0679).
Note that you may have other legal obligations under GDPR. Review
the European Union's guidance and consult with your own legal counsel.
Remember that Google's tools are designed to facilitate compliance
and don't relieve you of any obligations under the law. To learn more about how
GDPR affects you, see
[Tools to help publishers comply with the GDPR](https://support.google.com/admanager/answer/7666366).

Use the tag for age treatment, `tfat`, parameter to tag an ad request for age
treatment. Set the `tfat` parameter to one of the following values depending on
the treatment you want to apply:

| Parameter Value | Meaning |
|---|---|
| `tfat=0` | Unspecified |
| `tfat=1` | Child treatment (equivalent to COPPA / TFCD / TFUA child mode) |
| `tfat=2` | Teen treatment. This parameter disables personalization and enables teen-safe third-party creatives. |

For more information, see
[Tag an ad request for age treatment (TFAT)](https://support.google.com/admanager/answer/3671211).

When using this feature, IMA SDK includes the `tfat` parameter in the ad
request. This parameter disables
[personalized advertising](https://support.google.com/admanager/answer/9005435),
including remarketing, for that specific ad request. The `tfat` parameter also
disables requests to third-party ad vendors, such as ad measurement pixels and
third-party ad servers. The parameter does not affect your use of
Ad Manager key-values. Consequently, you must ensure that your use of
key-values complies with GDPR.

Including the age treatment parameter in an ad request takes precedence over any
applicable site-level settings.

<br />

To apply age treatment to an ad request, append the `&tfat=` parameter to your
ad tag.