Select platform: [HTML5](https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/limited-ads.md.txt "View this page for the HTML5 platform docs.") [Android](https://developers.google.com/interactive-media-ads/docs/sdks/android/client-side/limited-ads.md.txt "View this page for the Android platform docs.") [iOS](https://developers.google.com/interactive-media-ads/docs/sdks/ios/client-side/limited-ads.md.txt "View this page for the iOS platform docs.")

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As of January 14th 2021, the IMA Android SDK
allows [limited ads](https://support.google.com/admanager/answer/9882911) to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For client-side SDKs you must use the [`ltd`](https://support.google.com/admanager/table/9749596#ltd) parameter to trigger a limited ads request. Please see this [Limited ads guide](https://support.google.com/admanager/answer/9882911) for more information.

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It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on

version 3.16.2 of the Android SDK and all later versions.