# Case Studies \& Featured Apps

With Smart Lock for Passwords, you get frictionless sign-in and sign-up
into apps on Android and sites in Chrome with any account. Users will get
automatically signed-in across devices. In turn, you reduce the risk of
forgotten user passwords and missed conversion opportunities when users get
frustrated trying to sign in or move on to another activity. Once your user
saves a password to Smart Lock, they can skip entering their credentials on
all of their Chrome and Android devices.

Here are success stories of some early adopters of Smart Lock for Passwords.

## Case Studies

### HotelTonight

[![HotelTonight case study](https://developers.google.com/static/identity/casestudies/hoteltonight-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/hoteltonight-smartlock-casestudy.pdf)

[HotelTonight](https://play.google.com/store/apps/details?id=com.hoteltonight.android.prod) saw a 23% higher conversion rate for Smart Lock users,
compared to email address sign-ups. Read about their experience implementing
Smart Lock for Passwords on their blog,
[Build
Tonight](https://build.hoteltonight.com/smart-lock-smart-signup-integrating-google-credentials-for-android-4b3072bcce77).

### Netflix

[![Netflix case study](https://developers.google.com/static/identity/casestudies/netflix-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/netflix-smartlock-casestudy.pdf)

[Netflix](https://play.google.com/store/apps/details?id=com.netflix.mediaclient) was able to implement Smart Lock for Passwords in just a matter of
days. Within a few months, Netflix saw 20% reductions in contact volume from
members unable to sign in using Android devices.

### Wego

[![Wego case study](https://developers.google.com/static/identity/casestudies/wego-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/wego-smartlock-casestudy.pdf)

Smart Lock's one-tap sign-up is responsible for 85% of
[Wego](https://play.google.com/store/apps/details?id=com.wego.android)'s new app registrations on Android, which has increased 1134%
compared to rates prior to implementation. Smart Lock's automatic sign-in has
also been widely adopted, with signed-in sessions up 50%.

### Skyscanner

[![Skyscanner case study](https://developers.google.com/static/identity/casestudies/skyscanner-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/skyscanner-smartlock-casestudy.pdf)

Users may also be more likely to convert as a result of seamless sign-in
and less friction to set up Price Alerts: [Skyscanner](https://play.google.com/store/apps/details?id=net.skyscanner.android.main) saw a 4% increase in conversion rate in the weeks after
enabling Smart Lock.

### AliExpress

[![AliExpress case study](https://developers.google.com/static/identity/casestudies/aliexpress-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/aliexpress-smartlock-casestudy.pdf)

[AliExpress](https://play.google.com/store/apps/details?id=com.alibaba.aliexpresshd "AliExpress") has seen an 85% drop in sign-in failure rate with Smart Lock.

### The Guardian

[![The Guardian case study](https://developers.google.com/static/identity/casestudies/guardian-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/guardian-smartlock-casestudy.pdf)

[The Guardian](https://play.google.com/store/apps/details?id=com.guardian "Guardian")
has seen a 44% increase cross-platform signed-in users with Smart Lock.

### Ticketmaster

[![Ticketmaster case study](https://developers.google.com/static/identity/casestudies/ticketmaster-smartlock-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/ticketmaster-smartlock-casestudy.pdf)

[Ticketmaster](https://play.google.com/store/apps/details?id=com.ticketmaster.mobile.android.na "Ticketmaster")
saw a 7x reduction in manual sign-in failures, from 40% to 5% on its domestic and international apps.

### Mobills

[![Mobills case study](https://developers.google.com/static/identity/casestudies/mobills-casestudy-thumb.png)](https://developers.google.com/static/identity/casestudies/mobills-casestudy.pdf)

In about 3 months after integrating Smart Lock for Passwords, Mobills
([Android](https://play.google.com/store/apps/details?id=br.com.gerenciadorfinanceiro.controller "Mobills"),
[iOS](https://itunes.apple.com/us/app/mobills-budget-money-manager/id921838244),
[Web](https://web.mobills.com.br)) reduced login abandonment by 50%
and eliminated password recoveries for Smart Lock users. Ticket volume in
their help center also saw a massive drop.

## Featured Apps

[![New York Times](https://lh3.googleusercontent.com/MoNaQ-EoeeYQG2SxATYWOhrZF0cxdx9Qc0rTGEWquhfBDvIlqQRu29kN7gjIysHx1yuc=w300)](https://play.google.com/store/apps/details?id=com.nytimes.android "New York Times")

The New York Times has seen 80% of their new sign-in events assisted by
Smart Lock for Passwords.
[![LinkedIn](https://lh3.ggpht.com/XgjH1SF8ce-fC597Y0gJqnLt-PpZ1zlE4xUcB8GH6_B5i00SR7jix5Re-T1kkL52VA=w300)](https://play.google.com/store/apps/details?id=com.linkedin.android "LinkedIn")

LinkedIn saw up to 10% increase in successful sign-ins for existing members
and up to 15% increase in successful new member registrations when using Smart
Lock.
[![Komoot](https://lh3.googleusercontent.com/NvjDv9RuXllrthxM7u4Ia7Xk5WSt-F1btgllwqeHpCQZsspQmOk-6gGW-Kz-OAXCrnzY=w300-rw)](https://play.google.com/store/apps/details?id=de.komoot.android "Komoot")

Komoot saw a 19% increase in sign-up conversion with Smart Lock in an A/B
test.
[![Zillow](https://lh3.googleusercontent.com/aGHZSx4stxSgNSNEWS7-rNvRnWneqq90bnxDb14wgchXwN82iQO-Aiak2XWVng56PVU=w300-rw)](https://play.google.com/store/apps/details?id=com.zillow.android.zillowmap "Zillow")

The percentage of Zillow's daily signed in users increased by 10.6% and registrations increased by 27% after integrating Smart Lock for Passwords.
[![Glow Ovulation & Fertility](https://lh3.googleusercontent.com/9YTnIdYCpi_jQyjfwAY4N-lmDTnkv7w447nCc86M9ydNl_fthCcKvFbG1TbEtWZUrYc=w300-rw)](https://play.google.com/store/apps/details?id=com.glow.android "Glow")

Due to Smart Lock's email selector, new Glow users don't need to input
email address manually, which helped increase the sign-up rate by 5%.
Additionally, this sign-up process helped lower user error from forgotten
emails/passwords and resets by 10%.
[![Gumtree: Buy and Sell locally](https://lh3.googleusercontent.com/7Riai32plndIYYxn9KBWjW9y6fGiGbyg0tbQeZ7Mk3JRiqutl_RECZBn8bIHKUwsmBA=w300-rw)](https://play.google.com/store/apps/details?id=com.gumtree.android "Gumtree")

Shortly after launch, Smart Lock drives 10% of Gumtree sign-ins, for a
10% improvement in overall sign-in rates.
[![Todoist](https://lh3.googleusercontent.com/qW5UpOFYLQRJ7jz_kUkHv6XXHQe_bldMLKD7dlXrwqgWD_H89KXMsCgng_9pcrTqaA=w300-rw)](https://play.google.com/store/apps/details?id=com.todoist "Todoist")

Todoist noticed 80% more sign-ups in an A/B test that integrated email suggestions from
Smart Lock hints. This increased conversion from download to sign up by around 6-7%.

## Additional Example Apps

[![1-800-Flowers](https://lh3.googleusercontent.com/gIYR7Z8RazwKtC2q9OW7e8UXMPd2QN0CImZOFJkYbqFfLqjQgjhVx5P2DPi4TmNsRQ=w300-r)](https://play.google.com/store/apps/details?id=com.flowers1800.androidapp2 "1-800-Flowers") [![Adore Me](https://lh3.googleusercontent.com/1vgqD68jqGlTnqaxO2ybuKdgHglpfFo37jureKDdnSYbaF8ErQ0qaIldFfaxP47Y8g=w300-rw)](https://play.google.com/store/apps/details?id=com.adoreme.android "Adore Me") [![Airbnb](https://lh3.googleusercontent.com/BQnvuZR500pg2ulvv3FBmRI93ODz3AjNfbz92hCieuJLvmbGY36AKhETMTTfTDgpPQI=w300-rw)](https://play.google.com/store/apps/details?id=com.airbnb.android "Airbnb") [![Alibaba B2B](https://lh3.googleusercontent.com/AJpnBMl0uq2BeuiaCkhy_bzagIZGqRZ7NVUmZ1RvzG02Fse7FoxpLV5ebj9KbY3z3kc=w300-rw)](https://play.google.com/store/apps/details?id=com.alibaba.intl.android.apps.poseidon "Alibaba B2B") [![ASOS](https://lh3.ggpht.com/0nR5RLpvqEXJdoT4pNtibTEwhj1t1FJRt1v-d-SSRs5c9yaBaH5o3ldbf_MmzSU-oNcF=w300-rw)](https://play.google.com/store/apps/details?id=com.asos.app "ASOS") [![Auto Trader](https://lh5.ggpht.com/-r2MO8e7HaB8pNTxsoxdCvq9fqq0UOpJlW6QH9iDjH4Ep1NUzbRfl-1LP6k6lBqZvAs=w300-rw)](https://play.google.com/store/apps/details?id=uk.co.autotrader.androidconsumersearch "Auto Trader") [![B&H Photo Video Pro Audio](https://lh3.googleusercontent.com/mA_GdX3i4DzNXYlEPwStogWLrOxjHfsa0PQ2TDQRYc6O3VLnLke6GRsOW9_-OQP6=w300-rw)](https://play.google.com/store/apps/details?id=com.bhphoto "B&H Photo Video Pro Audio") [![Bible](https://lh6.ggpht.com/74y0CQPge97891bmx15T17-tWp8oW3V9ij7n2C0fP5Jysrr2deeERBXoQbVqvC0z7kA=w300-rw)](https://play.google.com/store/apps/details?id=com.sirma.mobile.bible.android "Bible") [![Booking.com](https://lh5.ggpht.com/O6R2BhEFSV2ZFbk-7blCqjoVzsiEGtrbtPS5tCBNwU3Ovh4FeghfUa_p7dCSu4Eyito=w300-rw)](https://play.google.com/store/apps/details?id=com.booking "Booking.com") [![Bring!](https://lh3.googleusercontent.com/ifjjhgx7Yj5kGWrA7kgww3OWDH3jpyrX1ZTCakEjAfRaS2fPKn7nIQ3rFv7jP_fUgUF9=w300-rw)](https://play.google.com/store/apps/details?id=ch.publisheria.bring "Bring!") [![Bukalapak](https://lh3.googleusercontent.com/2QYSgVf0L0DMOTTYdUgWsESoidcNJPS4vx8FCJgL4qy11mRxt6zReKYANYKMy49fgg=w300-rw)](https://play.google.com/store/apps/details?id=com.bukalapak.android "Bukalapak") [![Captain Train: train tickets](https://lh3.googleusercontent.com/CJms7MttCL-AFK4UbK5e2IJythJNMBFAgZE-N0kf_K7rC1eCqmLbYy5Q4KGcZodBho5R=w300-rw)](https://play.google.com/store/apps/details?id=com.capitainetrain.android "Captain Train: train tickets") [![Chicisimo Outfit ideas planner](https://lh3.googleusercontent.com/Dxhx95dR0_A73adUc1k538-HnF-H2BmM9s5vEzQLpwk_C8_S-_LoktDpJ7Vahd-ztVuB=w300-rw)](https://play.google.com/store/apps/details?id=com.chicisimo "Chicisimo Outfit ideas planner") [![Coinbase](https://lh5.ggpht.com/yJouMLD-_TznAWx5lClEOtEKeOvm_OX4gJ7BVBV6Ld_2Zz983jnjyaRKs5jr4F86GQ=w300-rw)](https://play.google.com/store/apps/details?id=com.coinbase.android "Coinbase") [![Cookpad](https://lh5.ggpht.com/XGKrAI_FDNkwikoisfJDFDfHKC56YnoM9U22sg9NS0cw4EpkH7arq1vJL8p5yoTzww=w300)](https://play.google.com/store/apps/details?id=com.cookpad.android.activities "Cookpad") [![Dieta e Saude](https://lh3.googleusercontent.com/n1NkKMZV6awqdawLwe1tK_AtZ_6xMEqx6HyfWa11brKaOB-lAYVBjQHAvwHexNHrLw=w300-rw)](https://play.google.com/store/apps/details?id=com.buscaalimento.android "Dieta e Saude") [![Doodle: Schedule Maker](https://lh3.googleusercontent.com/idBX6BX3VPbTQiUo_Da4zoOMUjZBOqHOOC7-wPlkz7ToEmjlpZVs1GHqlxRRPvueYxI=w300-rw)](https://play.google.com/store/apps/details?id=com.doodle.android "Doodle: Schedule Maker") [![Dotloop](https://lh3.googleusercontent.com/7BKmoJUCteVM20j7PfVYyr7QS247pKq36HLQQhuUB98SNC2j2vFQoJpFOeV5JH2PgcY=w300-rw)](https://play.google.com/store/apps/details?id=com.dotloop.mobile "Dotloop") [![Duolingo](https://lh3.googleusercontent.com/Yfps1k5jfeCC6j3ahm1s6dyUrSHusfk_1WDSTRjSNpZA49iYSKd_uljgs9UScBXgISOX=w300-rw)](https://play.google.com/store/apps/details?id=com.duolingo "Duolingo") [![Economist](https://lh3.googleusercontent.com/j0rfLNcDw7hmSdKKXH88JA6tG6WKANNPIg1_9prDyLL2nLEUESd47CfTmyH1JLpTxxoD=w300)](https://play.google.com/store/apps/details?id=uk.co.economist "Economist") [![Eventbrite](https://lh6.ggpht.com/jaeUGzaIU0XNsWHLNCMoY5vItHz5qrFmFnNX8b8Fh55Y1YQPGKiIr7N0M-cxMxOcDfw=w300)](https://play.google.com/store/apps/details?id=com.eventbrite.attendee "Eventbrite") [![Famous Footwear](https://lh3.googleusercontent.com/PHq1Sj4nUpN0CXKslsQc3TpjMI679-E6jVCyeCIwWkSsX6lC7IKeEW8wQXOxVgHryA=w300-rw)](https://play.google.com/store/apps/details?id=com.famousfootwear.android "Famous Footwear") [![Fancy](https://lh4.ggpht.com/tFqu6Gx6xjemZSicG_xvZqrQGaQcgw4CTZCr-x6EqbE2V-DCp6NpPtml2TKSGodAfpU=w300)](https://play.google.com/store/apps/details?id=com.thefancy.app "Fancy") [![Flipboard](https://lh4.ggpht.com/bT2W_cLEBJ58KwL3F9N3FfecplkcC4RaB-OFpA120dp8MBfiHOo6W0yXhaY6I5yD7Ck=w300-rw)](https://play.google.com/store/apps/details?id=flipboard.app "Flipboard") [![Freeletics Bodyweight](https://lh3.googleusercontent.com/XpgzFLsVF_50ghQec1W4SvaK7pvnrizRQijnx9mOYV9JkAF4eozF1_ZsEwGGzgxZtg=w300-rw)](https://play.google.com/store/apps/details?id=com.freeletics.lite "Freeletics Bodyweight") [![GetYourGuide Tours & Tickets](https://lh5.ggpht.com/SonhnuyHqS2v30B8mfYgFkAjygeWNVXTYF6qQ_XbkT_FdONyu_DR4HrIkikAhmzv00k=w300-rw)](https://play.google.com/store/apps/details?id=com.getyourguide.android "GetYourGuide") [![Glassdoor](https://lh5.ggpht.com/HierfQOPbJs7F4_oiECB895AcG6BJPVts3iHTkWgbiRFj6TYOAnNyMe6nkyR3o2PSk4=w300-rw)](https://play.google.com/store/apps/details?id=com.glassdoor.app "Glassdoor") [![Goldstar](https://lh4.ggpht.com/E3LwBtXWvwLiz5xHsfNWxarw3h623lv9mSQzV1Nwa3rnRODuZfCB5TfbYfEKZlZZY5k=w300-rw)](https://play.google.com/store/apps/details?id=com.goldstar "Goldstar") [![GoPro Capture](https://lh3.googleusercontent.com/G1xauv8a7bUa-8KVMVin7wAsntGHn0zlYKdmKcvp8NIlRqmLMKlaTNKQ6NT9BYg0dX05=w300-rw)](https://play.google.com/store/apps/details?id=com.gopro.smarty "GoPro Capture") [![Groupon](https://lh3.googleusercontent.com/i93nI0wKn_VBPCG0v6ZmJFBqnTw461--nEcFUAZSREhPLExrh8TNILijPFKEvMcWP9c=w300)](https://play.google.com/store/apps/details?id=com.groupon "Groupon") [![Gumtree](https://lh5.ggpht.com/n01lroOgNABeee5DPxYaHN0NqJ7TXnfQcfSd9WgU7OpCWEMLe2iINxicYMwkVrGcIIA=w300-rw)](https://play.google.com/store/apps/details?id=com.ebay.gumtree.au "Gumtree") [![HomeAway & VRBO](https://lh3.googleusercontent.com/LYz7_vsEK15ctguswR_TxOyM263OGw4B5d-P7-DKHRjZeSndGtwhIj3UlrAmt4OWqb8=w300-rw)](https://play.google.com/store/apps/details?id=com.homeaway.owner "HomeAway & VRBO") [![Hotels.com](https://lh3.googleusercontent.com/IcRDMvw5qlsrHbVOTPt4fwAH6wdhon7419qjB5IQa39YMwCbi2ky2DHQEnC1RS-VEw=w300-rw)](https://play.google.com/store/apps/details?id=com.hcom.android "Hotels.com") [![Houzz](https://lh3.googleusercontent.com/Ng-T7CqnUoAMHEDcFCWtRHsuTZgBRZ6rurKWcxjmx59cUdxpqQz3GGolS0c2-Xjxfcfk=w300-rw)](https://play.google.com/store/apps/details?id=com.houzz.app "Houzz") [![iCook 愛料理](https://lh5.ggpht.com/US8uApZjbMW48nVER0R8hcHoKiRyQlgQzIYhjxLDD47hx2Jrwipzbsbgd95rlcgXTRk=w300-rw)](https://play.google.com/store/apps/details?id=com.polydice.icook "iCook 愛料理") [![idealo](https://lh6.ggpht.com/-1f-p8d6HETaUM_kDwjmfCzE_7wncYxB76LjAE3AUlYMe_9nYHORSGRNQoM8-t54em0=w300)](https://play.google.com/store/apps/details?id=de.idealo.android "idealo") [![IFTTT](https://lh3.googleusercontent.com/pkCDmD4nRMwIlsY-5vygDDBvquWamkotaaEPpZZDTpnFcn_nae8uLUJqxGIJdkXqRsc=w300-rw)](https://play.google.com/store/apps/details?id=com.ifttt.ifttt "IFTTT") [![iHeartRadio](https://lh3.googleusercontent.com/YARR2HEM0sHh8RO8NygmV5CqIZxxDthWTFIG1B3NVJvksfPX0lr8yWr4m9Xekj28zQ=w300-rw)](https://play.google.com/store/apps/details?id=com.clearchannel.iheartradio.controller "iHeartRadio") [![InfoJobs - Job Search](https://lh4.ggpht.com/IV2rGtpVFfw3i6icPMSKiwWdV1OglFBTAbs3eH6jTptGdyOPWGsmTNOa2zd6sX33-g=w300-rw)](https://play.google.com/store/apps/details?id=net.infojobs.mobile.android "InfoJobs - Job Search") [![Imgur: Awesome Images & GIFs](https://lh3.googleusercontent.com/tHdElXq_zsyNyBpDSOthhBsRPOiyfoeCG2C7JYiGtNr8eJmZnFUHz3vLTetncDEHcyg=w300-rw)](https://play.google.com/store/apps/details?id=com.imgur.mobile "Imgur") [![IRCCloud](https://lh3.ggpht.com/6dbDUfjcsEqWaUxfjkNMY5Obo_1xS6LcxTt3DBetr9MfkkYd6swzdsDmWmo41PTkU54O=w300-rw)](https://play.google.com/store/apps/details?id=com.irccloud.android "IRCCloud") [![Jet - Online Shopping Deals](https://lh3.googleusercontent.com/nH05z4TfUa7ZZmr3dR-P-HvSN4jJoKpfjLRpWBtuzec2gLO-SrwLkab5yLr7tQ29iB0=w300-rw)](https://play.google.com/store/apps/details?id=com.jet.jet.app "Jet") [![Just Eat](https://lh3.googleusercontent.com/htams9K3inTzEtMNC7Ou1Z1QtEGDUJPIIfbDsVtN_N--UPNIt66Zv-gumUMoa4rFPq4=w300-rw)](https://play.google.com/store/apps/details?id=com.justeat.app.uk "Just Eat") [![KAYAK](https://lh3.googleusercontent.com/Ur3ReGSL_ZTAYyfPzoTRoyljlc5ObjasEqWekDtWkl2Rv1qIMge3VHPH-lgntOvpSPEj=w300-rw)](https://play.google.com/store/apps/details?id=com.kayak.android "KAYAK") [![Kijiji](https://lh3.ggpht.com/YtoAAaG70cakGpRCei3hInpOAmIhTwHMSRk9z0gIxSiJNK2Ihx3epGPMiAqch6BQZg=w300)](https://play.google.com/store/apps/details?id=com.ebay.kijiji.ca "Kijiji") [![Le Figaro](https://lh3.ggpht.com/8bCWoO6hPbvyrdxkjTpHO7kP8PvVJbc9Sn5fpHXyuKGHQdPGcISkEpup5XqSAc5yN1Q=w300)](https://play.google.com/store/apps/details?id=fr.playsoft.lefigarov3 "Le Figaro") 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