> [!IMPORTANT]
> **Key Point:** This content applies to Hotel Ads only.

In addition to controlling your spend in Hotel Ads with the bidding system, you can
also control your budget by setting a limit on your daily spend.

You can set a bid limit at the campaign level as described in the
[Bidding overview for hotel ads](https://support.google.com/google-ads/answer/9244120)
or a spend limit at the account level with the
[Google Ads API](https://developers.google.com/google-ads/api/docs/billing/account-budgets).