Before you can successfully display your hotel ads or free booking links on Google, you must first perform a series of one-time tasks to set up your environment. After that, you'll perform periodic maintenance tasks to ensure that your data is kept up to date.
For an overview of the one-time tasks that you perform during your initial implementation, see Hotels onboarding guide.
The following table summarizes the data feeds and files that you regularly provide to Google after you have completed the one-time tasks and started providing Hotel Prices:
|Type of Data||Description||Structure||Frequency|
|Pricing & Room Inventory||Update pricing and availability for your hotels, including base
rates, conditional rates, and private rates for rooms and Room Bundles.
The way in which you update price information depends on your
For more information, see Delivery Modes.
Keep your list of properties up-to-date, especially for closures and openings. To update the list, use your chosen delivery method: manual upload via Hotel Center or hosting files on a server.
Fix data issues as they arise. You can use various tools to identify and fix data issues, including the Matching Report and Manual Match Fix tool.
|Landing Pages||Manage and update dynamic landing page URLs. These are the URLs that take users to partner websites after users click on prices on Google. These URLs can also be configured to track this traffic. Landing pages are defined through your landing pages file for upload in Hotel Center.||Landing Pages File||As needed|
|Room and Package Metadata||Update your room and Room Bundle descriptions. Room descriptions likely change very infrequently (as often as the hotel itself changes their room configurations). Room Bundle descriptions typically change more frequently.||
|Price Accuracy Score||Ensure that your Price Accuracy Score consistently stays at "Excellent" to prevent any lost participation. You can check your score with the Price Accuracy Report in the Hotel Center.||N/A||As needed|
|Price Feed Configuration||Adjust your pricing bandwidth including hotels per query and hotel itineraries per second (settings vary by delivery mode).||Price Configuration tool||As needed|
|Bidding (Hotel Ads only)||Submit bids to the auction via the Google Ads API or using Google Ads manual entry (as described in Choose a bid for Hotel ads).||N/A||As needed|
|Spending caps (Hotel Ads only)||Use the Google Ads API to control your spend with bidding at the campaign level or with your budget at the account level.||N/A||As needed|
For additional information about configuring and updating your data feeds, contact us.