Submitting a YouTube Video

Note: There's a new Google Apps Marketplace experience! Beginning November 19, 2013, new listings may only be created using the new version: existing developers may need to create a new Chrome Web Store account to publish new listings. Refer to the new documentation for more information.

Submitting a video to the Google Apps Marketplace Youtube channel can help inform your potential customers about your app and drive traffic to your listing.

In order to be eligible for acceptance into the channel, you must have an installable Google Apps Marketplace listing that uses the "Add it Now" button.

Additionally, in order to be eligible, your video must:

  • Reference your app's integration with Google Apps.
  • Reference your app's availability on the Google Apps Marketplace.
  • Follow our Branding and Naming guidelines.
  • Must not violate applicable laws, copyright or Terms of Service.

All videos are reviewed by Google and must pass a lightweight inspection looking at these guidelines before they are accepted into the channel.

Getting a review before creating your video

If you'd like to have us review your script, notes, or other materials before you invest in shooting and creating your video, send an email requesting a review of your draft materials to apps-dev-marketing@google.com.

Include the following in your email:

  • A link to the Google Apps Marketplace listing your video advertises.
  • Full text script and/or storyboard of your video
  • Explanation and notes regarding what Google-related visuals you plan to use, and how you'll use them.

Submitting your video

To submit your video for review and consideration for inclusion in the Google Apps Marketplace YouTube channel, send a link to your video to apps-dev-marketing@google.com. You can also attach your video if file sizes permit. Your video must be in a format that YouTube supports. In your email, be sure and identify the Marketplace listing your video is about.

Making an engaging and compelling video

A creative and compelling video is a great way to raise awareness of your product, not only among customers but among Google Apps sales representatives and third-party resellers.

What makes a good video:

Here are some characteristics that a "good" video might have:

  • Unique, fun, funny, and creative.
  • Informative while also being entertaining.
  • Something viewers will want to share with others.

To see examples, visit youtube.com/appsmarketplace.

What makes a bad video:

Here are some characteristics or content that a "bad" video might have:

  • A videotaped product pitch, slide deck presentation, or whiteboard demo.
  • A style that feels like a bad television commercial, or feels un-authentic.
  • Boring, or extremely dry content
  • Remember, if your users aren't interested or entertained by your video, it's unlikely they'll visit your listing after watching it.