Add to Google Apps button

Note: There's a new Google Apps Marketplace experience! Beginning November 19, 2013, new listings may only be created using the new version: existing developers may need to create a new Chrome Web Store account to publish new listings. Refer to the new documentation for more information.

What is the "Add to Google Apps" button?

The "Add to Google Apps" button is an image file that you can use to link directly to your Google Apps Marketplace listing from your website. Using the button provides your customers and users with easy access to your Marketplace listing. Using a standardized button graphic also helps create a clear and reputable path for users to follow between your website and your listing.

The screenshot below demonstrates the path that many users take between a Marketplace listing and the developer's website before installing the application.

While on the Marketplace listing, users click on Vendor Product Homepage (marked "1" in the screenshot). On the homepage, users click on the "Add it to Google Apps" button (marked "2" in the screenshot) to return to the Marketplace listing.

When installed correctly, the "Add to Google Apps" button adds an additional signal to tracking and analytics data, allowing you to better understand the success of your listing and marketing campaigns.

If users visit your home page directly instead of visiting from your Marketplace listing, adding this button to your product landing pages can drive high-converting traffic to your listing page, significantly increasing installs of your app.

Installing the "Add to Google Apps" button

First, download and save one or both of the following images to your hard drive:

"No shadow" version - for use on any color background. "Drop-shadow" version - for use on a white background.

Next, follow these steps to finish installing the button

  1. Link to your product listing page in the Google Apps Marketplace using the button. (Don't link to any other page)
  2. Append Google Analytics tracking code to end of the destination URL as follows:

    Example tracking code:


    Example destination URL with tracking code:


Note: the &utm_medium=button portion of the tracking code determines what keyword to search for when looking for statistics in Google Analytics. If you change the word "button" to something else, remember the keyword and use it in the "Tracking Performance" section below.

Tracking performance

Once you set up and have access to your Google analytics, you can track performance of your "Add to Google Apps" button using Google Analytics.

See the following screenshot and instructions:

(Click image to enlarge)

In your Analytics account:

  1. Select the relevant dates
  2. Click Traffic Sources
  3. Click All Traffic Sources under the Traffic Sources section.
  4. Change the drop down to Medium only
  5. Search for “button” to find statistics about traffic resulting from your button.

Best Practices and Examples

Place the "Add to Google Apps" button in a place where it stands out and is noticeable to users. Typically the upper right corner of your web page works best; in some cases, it makes sense to place the button at the end of a block of text, so that users see it immediately after reading about your app. Avoid placing the button in a "crowded" or busy part of your page where it may not be noticeable.

Below are some examples of how some Marketplace vendors have incorporated the "Add to Google Apps" button into their pages.