## Summary

After running a Shopping campaign, you can use reports to measure the
performance of an account, campaign, or ad group.

Reports have metrics like **total clicks** , **click-through rate (CTR)** , and
**total conversions** (purchases). Analyzing reports can help you make
improvements to your campaigns.

You can view report data directly in the following UIs:

- [Merchant Center](https://support.google.com/merchants/answer/188492)
- [Google Ads](https://support.google.com/google-ads/answer/3455573)
- [Analytics](https://support.google.com/analytics/answer/6109121)

You can use the [Report Editor](https://support.google.com/google-ads/answer/6191545) to construct your own report and schedule
report downloads in the [Google Ads UI](https://support.google.com/google-ads/answer/2404176).

You can also view reports with the [Google Ads API](https://developers.google.com/google-ads/api/docs/shopping-ads/reporting). For more detail
on how the UI reports relate to the API reports, see [Reports in the UI](https://developers.google.com/google-ads/api/docs/reporting/uireports).

## Manual steps

Here's how you can construct a report from the data and schedule it to download
daily:

1. Sign in to the [Google Ads account](https://ads.google.com/) you want to see reports for.

   If you have access to an account through a Google Ads manager account,
   sign in to the manager account then select the Google Ads account.
2. Select the **Campaigns** tab.

3. Select the Shopping campaign you want to see a report for.

   For metrics like **Conversions** , it may take longer to see the
   results of certain [types of conversions](https://support.google.com/google-ads/answer/6239119).
4. In the **Ad groups** tab, select the **Columns** button.

5. Choose the option **Conversions** , then the **Conversions** checkbox.

6. Click **APPLY**.

7. Select the
   ![Download](https://developers.google.com/static/google-ads/shopping/images/adwords-ui-campaign-download-button.png "Download")
   button and click **Schedule**.

8. Download this report.

For more detailed control of report creation, use the [Report Editor](https://support.google.com/google-ads/answer/6191545).

## Automatic steps

[Video](https://www.youtube.com/watch?v=jUMx1qeq6ZA)

You can use the [Google Ads API](https://developers.google.com/google-ads/api/docs/start) to view performance
data for all Google Ads resources. This includes everything from an entire
campaign to a set of keywords that triggered your ad.

Here are the steps to construct a report with the Google Ads API (we strongly
recommend using our [code sample](https://developers.google.com/google-ads/api/docs/reporting/example#code_samples)):

1. Make sure you already ran a Shopping campaign.

   For metrics like **Conversions** , it may take longer to see the
   results of certain [types of conversions](https://support.google.com/google-ads/answer/6239119).
2. Use the [Google Ads Query Language](https://developers.google.com/google-ads/api/docs/query/overview) to construct a query.

3. Pass the query to the [`GoogleAdsService.SearchStream`](https://developers.google.com/google-ads/api/reference/rpc/v26/GoogleAdsService#searchstream) interface.

> [!CAUTION]
> **Caution:** Make sure not to exceed any [reporting limits](https://developers.google.com/google-ads/api/docs/best-practices/quotas#search_requests).

For more detailed instructions on creating a report, see the [Reporting](https://developers.google.com/google-ads/api/docs/shopping-ads/reporting) guide.