## Summary

You need an individual [Google Ads](https://developers.google.com/google-ads/api/docs/start) account to
create campaigns and advertise products. This page describes how to use a
manager account to create individual Google Ads sub-accounts.

## Manual steps

1. If you don't have a Google Ads manager account, see [Create a manager
   account](https://developers.google.com/google-ads/shopping/campaign-management/articles/t12).
2. Sign in to Google Ads with your manager account credentials and navigate to the **Accounts** section.
3. Click the **+** button, then click **+ Create new account**.
4. Choose a country and time zone to use for reports and billing.

   You can't change these later. We recommend choosing the country and
   time zone you do business in.
5. Choose a permanent currency for your account billing.

   You can't change this later. We recommend choosing the currency you
   do business in.
6. Click **SAVE AND CONTINUE** , then enter your billing information and click
   **SUBMIT**.

## Automatic Steps

To create an account with the Google Ads API, you must authenticate as a user of
an existing manager account. New accounts are created under that manager account.

If you don't already have a manager account, follow the steps in [Create a
manager account](https://developers.google.com/google-ads/shopping/campaign-management/articles/t12) before using the Google Ads API to create sub-accounts.

You can use the
[`CreateCustomerClient`](https://developers.google.com/google-ads/api/reference/rpc/latest/CustomerService#createcustomerclient)
method to create sub-accounts with the Google Ads API.

See [Creating an account](https://developers.google.com/google-ads/api/docs/account-management/create-account) for more detail.