This page outlines the steps to automate campaign management with the Google Ads
API.

You can use the Google Ads API to do the following:

- Create and manage [Google Ads accounts](https://developers.google.com/google-ads/api/docs/start)
- Manage ad campaigns
- Link Google Ads to Merchant Center.

The code samples in this guide use the [Google Ads client
libraries](https://developers.google.com/google-ads/api/docs/client-libs), which we recommend using in your
own applications if you're using a supported language. Otherwise, you can use
the [REST API](https://developers.google.com/google-ads/api/rest/overview) directly.

## Workflow

### Set up Google Ads

- [Create a Google Ads manager account](https://developers.google.com/google-ads/shopping/campaign-management/articles/t12)
- [Create Google Ads accounts](https://developers.google.com/google-ads/shopping/campaign-management/articles/t13)
- [Administer an existing account](https://developers.google.com/google-ads/shopping/campaign-management/articles/t14)

### Get API Access

- [Google Ads API](https://developers.google.com/google-ads/shopping/campaign-management/articles/t11)

### Link Merchant Center and Google Ads

- [Accept link through Google Ads](https://developers.google.com/google-ads/shopping/campaign-management/articles/t16)

### Manage Shopping campaigns

- [Create a campaign](https://developers.google.com/google-ads/shopping/campaign-management/articles/t18)
- [Manage a campaign](https://developers.google.com/google-ads/shopping/campaign-management/articles/t19)
- [Create product groups](https://developers.google.com/google-ads/shopping/campaign-management/articles/t20)
- [Filter products](https://developers.google.com/google-ads/shopping/campaign-management/articles/t21)
- [Set campaign priority](https://developers.google.com/google-ads/shopping/campaign-management/articles/t22)

### Set up analytics

- [Conversion tracking](https://developers.google.com/google-ads/shopping/campaign-management/articles/t25)
- [Reporting](https://developers.google.com/google-ads/shopping/campaign-management/articles/t26)