Represents the goal for an experiment. The goal is made up of the metric (for example: clicks) and the direction of the goal (for example: increase).

### Properties:

| Member | Type | Description |
|---|---|---|
| [metric](https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp_experimentgoal#metric) | `String` | The metric of the goal, for example: clicks, impressions, cost, conversions, and so on. |
| [direction](https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp_experimentgoal#direction) | `String` | The metric direction of the goal, for example: increase, decrease, no change. |

## property metric

Type: `String`
The metric of the goal, for example: clicks, impressions, cost, conversions, and so on. A value from the enum [ExperimentMetric](https://developers.google.com/google-ads/api/reference/rpc/latest/ExperimentMetricEnum.ExperimentMetric).

## property direction

Type: `String`
The metric direction of the goal, for example: increase, decrease, no change. A value from the enum [ExperimentMetricDirection](https://developers.google.com/google-ads/api/reference/rpc/latest/ExperimentMetricDirectionEnum.ExperimentMetricDirection).