Builder for a keyword under construction.
Typical usage:
var keywordOperation = adGroup.newKeywordBuilder()
.withText("text")
.withCpc(1.5)
.withFinalUrl("http://www.example.com")
.build();
var keyword = keywordOperation.getResult();
Note that it is only necessary to call KeywordOperation.getResult() if you need to
access the actual keyword for further processing (for instance, one can attach a label to the
newly created keyword), otherwise, calling KeywordBuilder.build() on the KeywordBuilder
is
sufficient to ensure that the Keyword is created.
Methods:
build()
Creates a
Keyword. Returns a
KeywordOperation that can be used to get the new
keyword (or access any associated errors if creation failed).
Return values:
withCpc(cpc)
Sets the max CPC bid of the new keyword to the specified value.
Arguments:
Name | Type | Description |
cpc |
double |
The max CPC bid of the keyword. |
Return values:
withCpm(cpm)
Sets the CPM bid of the new keyword to the specified value.
See Cost-per-thousand impressions
(CPM) for more information.
Arguments:
Name | Type | Description |
cpm |
double |
The CPM bid of the keyword. |
Return values:
withCustomParameters(customParameters)
Sets the custom parameters of the new keyword to the specified value.
Custom parameters enable you to create your own ValueTrack parameters that you can
assign your own IDs to.
The name of a custom parameter can contain only alphanumeric characters, and custom
parameter values may not contain white space. When referring to the custom parameter in final
URLs and tracking template, you should surround the custom parameter in braces, and prefix an
underscore to its name, e.g. {_param}
.
You can have up to 3 custom parameters for an entity. The key and value must not exceed 16
and 200 bytes respectively.
Custom parameters specified at a lower level entity will override the setting specified at a
higher level entity, e.g., setting custom parameters at the ad group level overrides the
setting at the campaign level, and custom parameters specified at the ad level override the
setting at the ad group level.
See Using Upgraded URLs for
more information.
Arguments:
Name | Type | Description |
customParameters |
Object |
The custom parameters of the keyword as a map of the
following form: {key1: 'value1', key2: 'value2', key3: 'value3'} . |
Return values:
withFinalUrl(finalUrl)
Sets the final URL of the new keyword to the specified value.
The final URL represents the actual landing page for your keyword. The
final URL must be the URL of the page that the user ends up on after clicking on your ad, once
all the redirects have taken place.
See Using Upgraded URLs for
more information.
Arguments:
Name | Type | Description |
finalUrl |
String |
The final URL for the keyword. |
Return values:
withFinalUrlSuffix(suffix)
Sets the final URL suffix of the new keyword to the specified value.
When parallel tracking is
enabled, the final URL suffix gets appended to the final URL.
Arguments:
Name | Type | Description |
suffix |
String |
The final URL suffix to set on the keyword. |
Return values:
withMobileFinalUrl(mobileFinalUrl)
Sets the mobile final URL of the new keyword to the specified value.
The mobile final URL represents the actual landing page for your keyword on
a mobile device. The final mobile URL must be the URL of the page that the user ends up on
after clicking on your ad on a mobile device, once all the redirects have taken place.
See Using Upgraded URLs for
more information.
Arguments:
Name | Type | Description |
mobileFinalUrl |
String |
The mobile final URL for the keyword. |
Return values:
withText(text)
Sets the text of the new keyword to the specified value. This field is required. Match type for
the new keyword is specified as follows:
keywordBuilder.withText("shoes")
- broad match.
keywordBuilder.withText("\"shoes\"")
- phrase match.
keywordBuilder.withText("[leather shoes]")
- exact match.
Arguments:
Name | Type | Description |
text |
String |
The text of the keyword. |
Return values:
withTrackingTemplate(trackingTemplate)
Sets the tracking template of the new keyword to the specified value.
You can optionally use the tracking template to specify additional tracking parameters or
redirects. Google Ads will use this template to assemble the actual destination URL to
associate with the ad.
A tracking template specified at a lower level entity will override the setting specified at
a higher level entity, e.g., a tracking template set at the ad group level overrides the
setting at the campaign level, and a tracking template specified at the ad level overrides the
setting at the ad group level.
See Using Upgraded URLs for
more information.
Arguments:
Name | Type | Description |
trackingTemplate |
String |
The tracking template for the keyword. |
Return values: