An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
JSON representation | |
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{
"location": enum ( |
Fields | |
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location |
The targeted location on the search results page. |
locationFractionMicros |
The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000. |
cpcBidCeilingMicros |
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
TargetImpressionShareLocation
Enum describing possible goals.
Enums | |
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UNSPECIFIED |
Not specified. |
UNKNOWN |
Used for return value only. Represents value unknown in this version. |
ANYWHERE_ON_PAGE |
Any location on the web page. |
TOP_OF_PAGE |
Top box of ads. |
ABSOLUTE_TOP_OF_PAGE |
Top slot in the top box of ads. |