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Possible placeholder types for a feed mapping.

UNSPECIFIED Not specified.
UNKNOWN Used for return value only. Represents value unknown in this version.
CALL Lets you attach a phone number to an ad, allowing customers to call directly from the ad.
APP Lets you provide users with a link that points to a mobile app in addition to a website.
LOCATION Lets you show locations of businesses from your Business Profile in your ad. This helps people find your locations by showing your ads with your address, a map to your location, or the distance to your business. This extension type is useful to draw customers to your brick-and-mortar location.
AFFILIATE_LOCATION If you sell your product through retail chains, affiliate location extensions let you show nearby stores that carry your products.
CALLOUT Lets you include additional text with your search ads that provide detailed information about your business, including products and services you offer. Callouts appear in ads at the top and bottom of Google search results.
STRUCTURED_SNIPPET Lets you add more info to your ad, specific to some predefined categories such as types, brands, styles, etc. A minimum of 3 text (SNIPPETS) values are required.
MESSAGE Allows users to see your ad, click an icon, and contact you directly by text message. With one tap on your ad, people can contact you to book an appointment, get a quote, ask for information, or request a service.
PRICE Lets you display prices for a list of items along with your ads. A price feed is composed of three to eight price table rows.
PROMOTION Allows you to highlight sales and other promotions that let users see how they can save by buying now.
AD_CUSTOMIZER Lets you dynamically inject custom data into the title and description of your ads.
DYNAMIC_EDUCATION Indicates that this feed is for education dynamic remarketing.
DYNAMIC_FLIGHT Indicates that this feed is for flight dynamic remarketing.
DYNAMIC_CUSTOM Indicates that this feed is for a custom dynamic remarketing type. Use this only if the other business types don't apply to your products or services.
DYNAMIC_HOTEL Indicates that this feed is for hotels and rentals dynamic remarketing.
DYNAMIC_REAL_ESTATE Indicates that this feed is for real estate dynamic remarketing.
DYNAMIC_TRAVEL Indicates that this feed is for travel dynamic remarketing.
DYNAMIC_LOCAL Indicates that this feed is for local deals dynamic remarketing.
DYNAMIC_JOB Indicates that this feed is for job dynamic remarketing.
IMAGE Lets you attach an image to an ad.