PlannedProductForecast

Forecasted traffic metrics for a planned product.

Fields

on_target_reach

int64

Number of unique people reached that exactly matches the Targeting.

total_reach

int64

Number of unique people reached. This includes people that may fall outside the specified Targeting.

on_target_impressions

int64

Number of ad impressions that exactly matches the Targeting.

total_impressions

int64

Total number of ad impressions. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users.

viewable_impressions

int64

Number of times the ad's impressions were considered viewable. See https://support.google.com/google-ads/answer/7029393 for more information about what makes an ad viewable and how viewability is measured.