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CustomPlaceholderField

Possible values for Custom placeholder fields.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

ID

Data Type: STRING. Required. Combination ID and ID2 must be unique per offer.

ID2

Data Type: STRING. Combination ID and ID2 must be unique per offer.

ITEM_TITLE

Data Type: STRING. Required. Main headline with product name to be shown in dynamic ad.

ITEM_SUBTITLE

Data Type: STRING. Optional text to be shown in the image ad.

ITEM_DESCRIPTION

Data Type: STRING. Optional description of the product to be shown in the ad.

ITEM_ADDRESS

Data Type: STRING. Full address of your offer or service, including postal code. This will be used to identify the closest product to the user when there are multiple offers in the feed that are relevant to the user.

PRICE

Data Type: STRING. Price to be shown in the ad. Example: "100.00 USD"

FORMATTED_PRICE

Data Type: STRING. Formatted price to be shown in the ad. Example: "Starting at $100.00 USD", "$80 - $100"

SALE_PRICE

Data Type: STRING. Sale price to be shown in the ad. Example: "80.00 USD"

FORMATTED_SALE_PRICE

Data Type: STRING. Formatted sale price to be shown in the ad. Example: "On sale for $80.00", "$60 - $80"

IMAGE_URL

Data Type: URL. Image to be displayed in the ad. Highly recommended for image ads.

ITEM_CATEGORY

Data Type: STRING. Used as a recommendation engine signal to serve items in the same category.

FINAL_URLS

Data Type: URL_LIST. Final URLs for the ad when using Upgraded URLs. User will be redirected to these URLs when they click on an ad, or when they click on a specific product for ads that have multiple products.

FINAL_MOBILE_URLS

Data Type: URL_LIST. Final mobile URLs for the ad when using Upgraded URLs.

TRACKING_URL

Data Type: URL. Tracking template for the ad when using Upgraded URLs.

CONTEXTUAL_KEYWORDS

Data Type: STRING_LIST. Keywords used for product retrieval.

SIMILAR_IDS

Data Type: STRING_LIST. List of recommended IDs to show together with this item.

IOS_APP_STORE_ID

Data Type: INT64. iOS app store ID.