Display information that encourages the user to take action.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/common/asset_types.proto)

| Fields ||
|---|---|
| ## `call_to_action_description` | `string` Required. Text providing a clear value proposition of what users expect once they take the action. Examples: 'Message us for a quote', 'Ask our expert team'. |
| ## `call_to_action_selection` | `https://developers.google.com/google-ads/api/reference/rpc/v26/BusinessMessageCallToActionTypeEnum.BusinessMessageCallToActionType` Required. Pre-defined call to action text. |